Brazil Inbound Tourism Snapshot - Growth Market

Brazil economic recovery appears to be on track, after growth accelerated in the final quarter of 2017. Business and consumer confidence hit multi-year highs, and the manufacturing PMI rose further into expansive territory thanks to low inflation, accommodative monetary policy and a rebound in investment. According to available indicators, the positive economic momentum seems to have carried over into the first quarter of 2018, when the current account deficit narrowed year-on-year. Moreover, business confidence moved into optimistic territory for the first time since mid-2013, and the manufacturing PMI rose on the back of solid domestic demand and job creation. The economy are expanding 2.5% in 2018. In 2019, the economy is seen growing 2.8%. The expenses of Brazilians abroad and the expenses of foreigners in Brazil increased in April. According to the Central Bank, our tourists spent $ 1.53 billion abroad, a 16% jump versus the fourth month last year. From January to April, international travel spending was $ 6.47 billion, compared to $ 5.79 billion in the first four months of last year - an increase of 11.58%.
 
Demonstrated in the recently released forecast for Brazilian Arrivals in the USA in which there will be growth in arrivals, considering the previous scenarios. By 2020, it is expected 2.4 million Brazilian tourists will travel to the U.S.: number projects an increase of 19% in four years.

There are 8 Brazilian airlines and 34 foreign airlines operating in Brazil. International airlines are once again planning to increase capacity, with either an increase in number of flights or larger airplanes. 50 percent of Brazilians are connected (119 million). Brazil is the largest social media market in the world, and the third largest country on Facebook and Instagram. Brazilians spend four hours a day on social platforms.
 


IN MARKET REPRESENTATIVES

Operating out of São Paulo, Brazil, the largest financial and commercial center of South America, River Global provides all the necessary information, expertise and support needed by its clients to expand or establish their businesses in South America, providing customized solutions to meet government trade and marketing promotion agencies and organization's specific needs.

River Global
Alameda Lorena, 800 – Cj.1803 - Jardins
São Paulo – SP – 01424-001 – Brasil
Tel.: +55 11 3051-9080

Jose Madeira, Managing Director - [email protected]
Allan Colen, Account Manager - [email protected]

 

RESEARCH

Brazil

Visits to the Travel South USA region 2010 - 2020(f)





MARKETING & SALES ACTIVITIES

Travel South USA has a year-round investment in research, travel trade strategies, along with earned, owned and paid media to amplify our efforts in-market. Commissioned research, along with monthly trend reports and a comprehensive tour operator analysis, is provided to state tourism offices participating in the Global Partner Program. Travel Trade strategies and tactics include sales missions, trade shows, workshops/training regional road shows, cooperative event marketing with Brand USA and recruitment of tour operators’ buyers to International Showcase & Super FAMs. Earned, Owned and Paid Media strategies and tactics include hosting visiting journalists, FAMs, social media campaigns, and cooperative advertising efforts B2C.
 


Research