Brazil Market Overview

Brazil Inbound Tourism Snapshot - Growth Market

The last years has been marked by economic challenges across LatinAmerica and a decrease in the outbound travel from Brazil to the United States. However, in 2015 Brazil was ranked the fourth country generating travel to the U.S. with 2.2 million visitors summing up a total of $11,072 in travel receipts. Brazil was in the top arrival market and accounted for more than 30% of all arrivals in the United States from South America. 

Brazilian spending in the United States has increased six-fold over the last decade and now supports more than 64,000 U.S. jobs. The Brazilian market is of paramount importance to the U.S. competitive position and ultimately the nation’s tourism strategy. Following a year of severe economic and political distress, Brazilian economy and its tour and trave l industry are entering a modest phase of recovery in 2017. Demonstrated in the recently released forecast for Brazilian Arrivals in the USA in which there will be growth in arrivals, considering the previous scenarios. By 2020, it is expected 2.4 million Brazilian tourists will travel to the U.S.: number projects an increase of 19% in four years.
 
Consumer confidence in the economy has improved after the return of political stability and the country is poised to return to growth following the deepest recession in many years. A stronger Brazilian currency has encouraged tourists to travel abroad, especially to the U.S. and expenses abroad is going back on an upward trajectory that has been characteristic of the last decade.
 
Copa Airlines flights between Panama and New Orleans also contributes to develop the tourism in the region with convenient connections to more than 55 destinations to Central and South America.


IN MARKET REPRESENTATIVES

Jose Madeira, Managing Director - jmadeira@riverglobal.net
Patricia Bartels, Account Manager - pbartels@riverglobal.net
Mariana Amos, Social Media - mdamos@riverglobal.net

RESEARCH

Brazil

Visits to the Travel South USA region 2012 - 2020(f)


MARKETING & SALES ACTIVITIES

Travel South USA has a year-round investment in research, travel trade strategies, along with earned, owned and paid media to amplify our efforts in-market. Commissioned research, along with monthly trend reports and a comprehensive tour operator analysis, is provided to state tourism offices participating in the Global Partner Program. Travel Trade strategies and tactics include sales missions, trade shows, workshops/training regional road shows, cooperative event marketing with Brand USA and recruitment of tour operators buyers to International Showcase & Super FAMs. Earned, Owned and Paid Media strategies and tactics include hosting visiting journalists, FAMs, social media campaigns, and cooperative advertising efforts B2C.
 


Research