Missouri Division of Tourism
301 W High Street
PO Box 1055
Jefferson City, MO 65102
For media inquiries, contact:
Dan Lennon is the Director of the Missouri Division of Tourism, bringing more than 20 years of successful strategic tourism marketing and brand management experience in both the private and public sectors in Missouri. He is responsible for shaping a tourism strategy that enhances the image of Missouri and entices more visitors – and the spending and tax revenue they generate -- to and within the State. Dan manages the daily operations of the Division and, working with staff and consultants, leads the development of marketing and public relations programs, manages the implementation of the strategic marketing plan, provides direction for annual domestic, international, and group tour work plans, consults widely with statewide industry partners, and is a frequent speaker on Missouri tourism topics, representing the Division of Tourism at regional and national tourism and economic development conferences on a regular basis. Prior to becoming Director, Dan served as Deputy Director of Strategic Communications for the Division.
From 2003-2013, Dan served as Vice President of Marketing and Public Relations for the Branson Convention & Visitors Bureau, where he directed Branson’s advertising, brand development, publications, website development, and public relations. A member of the singing Lennon Family, he was also co-producer and featured vocalist in the popular Lennon Brothers Swing Music Show at the Lawrence Welk Resort Theatre in Branson from 1994-2002.
A 2006 graduate of the Leadership Missouri Program of the Missouri Chamber of Commerce & Industry, Dan has degrees in English and Applied Linguistics from UCLA. In July 2010, he earned his Certified Destination Marketing Executive designation (CDME), completing an advanced educational program for tourism marketing professionals designed by Destination Marketing Association InternationaI (DMAI) and Purdue University.
Back to board directory