France Market Overview

France Inbound Tourism Snapshot - Growth Market

France’s population is 66 million with a GDP of $2.4 trillion. France is the 6th largest international industrialized economy and the 2nd largest European (EU) industrialized economy. French employees enjoy 6 to 9 weeks of paid holidays per annum and an additional 11 public bank holidays per year. Paris is the largest city with 12.4 million inhabitants, followed by Lyon in the number two spot with 2.2 million inhabitants, Marseille with 1.7 million people, Toulouse: 1.3 million people and Lille: 1.2 million people make up the top five cities and almost 30% of the population.
 
In 2017, 65% of the French population plan to go on vacation this year, which represent an increase of 8 point compared to 2016, according to a study conducted by Ipos/Europe Assistance. The average cacation duration of this summer is 2 weeks.


IN MARKET REPRESENTATIVES

Express Conseil

Express Conseil is a travel promotion specialist, assisting international clients in developing communication strategy in the French speaking markets of Europe. With nearly 30 years of experience, Express Conseil provides strategic communication and PR positioning, trade show strategy, media campaigns, and press conferences.

Express Conseil
5bis, rue du Louvre
75001 Paris
Tel. +33 (0)1 44 77 88 00

Marina Dupuy Wedd - marina@ecltd.com
Coline Chazaux- marketing@ecltd.com


RESEARCH

France

Visits to the Travel South USA region 2012 - 2020(f)


 

MARKETING & SALES ACTIVITIES

Travel South USA has a year-round investment in travel trade strategies along with earned, owned and paid media to amplify our efforts in-market, including travel trade workshops/training regional road shows, recruitment of tour operators buyers to International Showcase, social media campaigns, cooperative event marketing with Brand USA and cooperative advertising efforts B2C.