Lori Simms

Lori Simms

Interim Director
Missouri Division of Tourism 
301 W High Street
PO Box 1055
Jefferson City, MO 65102

For media inquiries, contact:

Kate Renfrow
Communications Manager
[email protected]
(573) 522-9596

Through 20-plus years experience in marketing and public relations with various state agencies, Lori Simms, interim director of the Missouri Division of Tourism,  has developed skills in strategy, promotions, writing, editing and other methods of communicating with various publics.

Among her duties in her previous role as Deputy Director of Marketing, Lori supervised the marketing and communications staff as well the contracted advertising agency-of-record. All worked together to promote travel to Missouri, which generated $16.8 billion in tourism-related spending and created more than 300,000 jobs in the state in FY17.

A native of Missouri, she holds bachelor’s of arts degrees in English and Journalism and a Master of Arts degree in communications management from Webster University.

Lori believes that if you must work, you should have fun doing it; she is having a great time encouraging people to Enjoy the Show that is Missouri.  

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