Rita D. McClenny
Rita D McClennyPresident and CEO,
Virginia Tourism Corporation
901 E Byrd Street
Richmond, VA 23219
For media inquiries, contact:
National Media Relations Director
Rita D. McClenny serves as president and CEO of the Virginia Tourism Corporation, the state agency charged with marketing the Commonwealth as a premier travel destination and film location. In this capacity, she oversees the agency's $19 million annual budget and 117 employees. From 1991-2012, Ms. McClenny worked to recruit and expand film production in Virginia as Director of the Virginia Film Office, a division of the Virginia Tourism Corporation.
Ms. McClenny was born and raised in Southampton County, VA and presently resides in the City of Richmond. She received a Bachelor of Science degree in Economics from Fisk University.
Tourism and film are instant revenue generators for Virginia. In 2011, tourism in Virginia generated $20.4 billion in revenue, supported 207,000 jobs, and provided $1.32 billion in state and local taxes. In 2011, the film industry in Virginia generated $394.4 million in revenue, supported 3,817 jobs, and provided $59.9 million in state and local taxes.
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