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Alabama Global Marketing Programs
Australia & New Zealand
Australian visitation to the U.S. rose 7% YoY, with 115,881 arrivals in September, marking 78% of 2019 levels. Travel trade activity ramped up with over 200 agents trained at industry events like TADA and Beyond Borders. Media outreach continues for the “Where Music Was Born” campaign and Global Week 2025.
Benelux
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Brazil
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Canada
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France
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Italy
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Nordic Union
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