Master Class 1
Modernize Your Marketing With the Four I’s”
The traditional 4P’s of marketing (Product, Price, Place, Promotion) were focused on controlling demand. Today’s socially networked landscape has shifted toward the 4I’s (Intelligence, Individualization, Inspiration, Integration), acknowledging that consumers – not brands – are now in control. Destination marketing must either create demand or intercept it as consumers make travel decisions.
Where?
Commonwealth Ballroom 1-4
When?
Tuesday, April 1, 2025 from, 9:00 am – 9:30 am
