
Master Class 1
Transition Your Marketing to the 4i’s™
The traditional 4P’s of marketing (Product, Price, Place, Promotion) were focused on controlling demand. Today’s socially networked landscape has shifted toward the 4i’s ( Intelligence, Individualization, Inspiration, and Integration), acknowledging that consumers, not brands, are now in control. Destination marketing must either create demand or intercept it as consumers make decisions.
Where?
Commonwealth Ballroom 1-4
When?
Tuesday, April, 2025 from, 9:00 am – 9:30 am