
Master Class 4
Distribution & Sales Partners in the Global Market
Mastering the Art of International Growth
Driving international travel to your destination requires more than just a great product and outspending competitors with marketing campaigns—it’s about selecting the right sales partners and distribution strategies. Understanding the distinctions between RTOs, OTAs, and DMCs, as well as the markets they serve, is the first step to unlocking and expanding revenue streams for your destination. DMOs are often expected to guide stakeholders, including accommodations, attractions, and experiences, in understanding how and when to work with distribution and sales partners.
In this master class, industry experts will have a conversation about building and sustaining strong global sales partnerships. You’ll gain insights on navigating technological advancements, leveraging hybrid distribution models, and developing strategies that align the interests of both destinations and business partners. Knowing how to tailor your approach to your unique offerings is crucial for driving international growth.
Join us for an in-depth exploration of global sales partnerships. You will leave with actionable strategies for succeeding in today’s competitive travel market.
Where?
Commonwealth Ballroom 1-4
When?
Tuesday, April 1, 2025 from 3:30 pm – 4:30 pm