Why Canada? Canada has been – and will continue to be – the most impactful international export market for all 12 Southern states. When we say that Canada is the top market for the Travel South USA region (and in fact, for the U.S. as a whole), we mean that it is the #1 origin market for overnight visits.
The Canadian market is not only #1 in terms of driving couples, families, retired and millennial travelers – the market provides an opportunity for our Southern states to promote four seasons of travel, especially shoulder season visitation.
The Canadian market is not only #1 in terms of driving couples, families, retired and millennial travelers – the market provides an opportunity for our Southern states to promote four seasons of travel, especially shoulder season visitation.
In mid-August, 27 state tourism offices and partner DMOs from Alabama, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee and West Virginia met with over 100 Canadian journalists, influencers, airlines, tour operators and travel counselors. Our Global Partner Representation, Reach Global Communication, did a phenomenal job choosing the right venues and organizing refreshments, including a barbecue sampling and bourbon-tasting workshops. Check out just one of the pieces of coverage that came out of this productive event.