Authentic South

"It’s been a true pleasure collaborating for our second campaign with Travel South USA,” shared Joseph Sheller, Head of Global Destination Marketing at Hotelbeds. "Our previous campaign delivered over 250,000 room nights to a select set of partners. This latest campaign has more than double the destination partners, which is outstanding news for our global customers. The South has so many terrific destinations with unique and authentic experiences and the HB sourcing teams are hard at work curating destination information and commissionable hotel deals for the travel trade. We are thrilled to highlight these destinations and their steps to welcome back visitors and promote safe travel. We have a robust digital marketing campaign that includes activities targeting US, Canada, UK, and German tour operators and travel agents with booking windows beginning in October 2021 running thru May 2022.  Like all our campaigns, the goal is to drive incremental demand for hotels and attractions, so we’re very much looking forward to giving a boost to partners and supporting all participating destinations through the recovery process."