Route 66 Takes Center Stage in The Sydney Morning Herald
Missouri is in the spotlight with a cover story in the Sydney Morning Herald’s Traveller section titled “The Mother Road.” As Route 66 approaches its 100th birthday, this feature shines a light on Missouri’s central role in the iconic highway’s history.
This international coverage was made possible thanks to journalist Katrina’s visit to Missouri during this year’s Global Week press trip for international media. This event is a significant effort to bring together journalists from around the world to experience and showcase the South in their respective markets. The resulting coverage appeared in both the print and online versions of the Sydney Morning Herald, which boasts an impressive 7 million unique visitors monthly.
While the story acknowledges the other states along Route 66, it puts Missouri, and especially Springfield, at the forefront. Springfield is highlighted as a must-visit stop for anyone wanting to dive deep into the true spirit of Route 66.
The article showcases some of Missouri’s standout attractions. The Route 66 Car Museum offers a look at classic cars that once cruised the Mother Road. The Old Chain of Rocks Bridge is noted for its historical significance, and the Rockwood Motor Court brings to life the vintage roadside experience that Route 66 is famous for.
Katrina captures how Missouri hasn’t just preserved its Route 66 heritage but has embraced and celebrated it. The feature invites readers to explore Missouri as a key destination for experiencing the essence of Route 66, making it an essential stop for road trip enthusiasts and history buffs alike.