Ultimate Ad Challenge

Travel South USA's mission is to establish the tourism industry as a leading sector of the Southern USA's economy and the South as a top-tier global destination through marketing, advertising, and strategic partnerships.This program began in 2006 as a "smackdown" of magazine advertising publishers and has evolved over the past 13 years to become a key component in leveraging multi-state advertising campaigns in both print and digital channels.

Request for Proposal by Invitation Only
Download RPF Guidlines Here
Proposals due by February 5, 2021

Your proposal will not be considered if the submission guidelines are not followed.

Travel South USA Attn: Meredith Wilkes [email protected] 404.231.1790
And email one copy of the proposal to:
Darienne Mobley Darienne Inc. [email protected] 225.610.2685 


Tuesday, April 13, 2021

Time Event Location
8:00 AM - 6:00 PM Registration  Grand Hyatt
12:00 PM - 1:00 PM UAC Lunch  
1:00 PM - 4:00 PM Ultimate Ad Challenge for State Advertising Practitioners & TSUSA Board Members 
Facilitated by Darienne Inc.
(State partners & ad agencies only)
1:00pm: Hybrid Theory
1:20pm: The Local Palate
1:40pm: Hearst Travel Group
2:00pm: Family Traveller
2:20pm: Bandwango
2:40pm: Matador Network
3:00pm: Epsilon
3:20pm: Atlas Obscura
3:40pm: Travelzoo
Buckhead Ballroom
5:30 PM - 7:00 PM Meetup Safely Reception
(OPEN TO ALL PARTNERS) 
Terrace
Sponsors