Travel South USA's mission is to establish the tourism industry as a leading sector of the Southern USA's economy and the South as a top-tier global destination through marketing, advertising, and strategic partnerships. What began as a program in 2006 as a "smackdown" of magazine advertising publishers has evolved into a collaborative marketing, advertising, and partnership program.
The Global Innovation Challenge (GIC) is designed as a competition to bring out the very best ideas in creativity, innovation, and measurement to inspire travel and visitation to and within the 12 member states. This TSUSA-sponsored program builds upon the 15-year success of the Ultimate Ad Challenge while addressing the significant disruption our industry faces to reach and connect with travelers in a rapidly changing media landscape.
Request for Proposal by Invitation Only
The Global Innovation Challenge (GIC) is designed as a competition to bring out the very best ideas in creativity, innovation, and measurement to inspire travel and visitation to and within the 12 member states. This TSUSA-sponsored program builds upon the 15-year success of the Ultimate Ad Challenge while addressing the significant disruption our industry faces to reach and connect with travelers in a rapidly changing media landscape.
Request for Proposal by Invitation Only
Innovation Challenge Schedule
Planters Suite, 2nd Floor Mills House Hotel
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Wednesday, April 10, 2024
TimeLocationEvent
8:00 AM - 9:00 AM
Innovation Challenge Breakfast
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April 10, 2024 8:00 AM
April 10, 2024 9:00 AM
America/Detroit
Innovation Challenge Breakfast
Planter Suite, Rice Planters Room
Planter Suite, Rice Planters Room
9:00 AM
Wanderlust
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April 10, 2024 9:00 AM
April 10, 2024 9:00 AM
America/Detroit
Wanderlust
Planter Suite, Cotton Exchange Room
Planter Suite, Cotton Exchange Room
9:20 AM
GuideGeek
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April 10, 2024 9:20 AM
April 10, 2024 9:20 AM
America/Detroit
GuideGeek
Planter Suite, Cotton Exchange Room
Planter Suite, Cotton Exchange Room
9:40 AM
Dream, Plan, Go
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April 10, 2024 9:40 AM
April 10, 2024 9:40 AM
America/Detroit
Dream, Plan, Go
Planter Suite, Cotton Exchange Room
Planter Suite, Cotton Exchange Room
10:00 AM
Atlas Obscura
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April 10, 2024 10:00 AM
April 10, 2024 10:00 AM
America/Detroit
Atlas Obscura
Planter Suite, Cotton Exchange Room
Planter Suite, Cotton Exchange Room
10:20 AM
Adara
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April 10, 2024 10:20 AM
April 10, 2024 10:20 AM
America/Detroit
Adara
Planter Suite, Cotton Exchange Room
Planter Suite, Cotton Exchange Room
10:35 AM
Break
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April 26, 2023 10:35 AM
April 26, 2023 10:35 AM
America/Detroit
Break
N/A
10:45 AM
Local Palate
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April 10, 2024 10:45 AM
April 10, 2024 10:45 AM
America/Detroit
Local Palate
Planter Suite, Cotton Exchange Room
Planter Suite, Cotton Exchange Room
11:05 AM
Smithsonian
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April 10, 2024 11:05 AM
April 10, 2024 11:05 AM
America/Detroit
Smithsonian
Planter Suite, Cotton Exchange Room
Planter Suite, Cotton Exchange Room
11:25 AM
Sojern
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April 10, 2024 11:25 AM
April 10, 2024 11:25 AM
America/Detroit
Sojern
Planter Suite, Cotton Exchange Room
Planter Suite, Cotton Exchange Room
11:45 AM
TripScout
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April 10, 2024 11:45 AM
April 10, 2024 11:45 AM
America/Detroit
TripScout
Planter Suite, Cotton Exchange Room
Planter Suite, Cotton Exchange Room