Our efforts with trade activities in Norway, Sweden, Denmark, and Iceland have served us well. Given all the exciting developments in the region – a new Icelandair flight to Raleigh-Durham (RDU) and Lufthansa flight to St Louis (STL) in May, tour operators interested in expanded destinations, and the need to have targeted consumer outreach – we looked for a world-class experienced PR agency in-country who understands the USA and can hit the ground running. Peter Hannaford of Five Marketing will remain the primary contact and Account Director for all activities in the Nordic Region; he now has a terrific PR team based in Denmark backing him that supports our strategies. Please welcome Henrik Koch, CEO, and Christina Holm Hansen, Travel, PR, Social & Content Director. Christina and Henrik both attended Global Summit, and Christina also traveled into Kentucky to meet with Team Kentucky in advance of this year's International Showcase. Henrik will be at IPW, so please make him welcome in the Southern Aisle.