2025 TSUSA Ambassadors

AmericanTours International (ATI) is North America’s largest and most influential inbound tour operator, serving as a cornerstone partner for destinations across the American South. With a global network spanning more than 70 international markets, ATI combines decades of industry experience with state-of-the-art booking technology, seamless XML connectivity, and fully customizable online platforms for travel trade partners.

Their diverse inventory, competitive pricing, and commitment to innovation make it easier than ever for international travelers to explore the South’s vibrant cities, natural landscapes, and cultural experiences. ATI’s long history of leadership and trusted supplier relationships continues to elevate the region’s global visibility and strengthen international travel demand.

America 4 You is a highly respected receptive tour operator specializing in “soft adventure,” nature-based travel, and customized itineraries tailored for European and Australian/New Zealand travelers. Drawing on deep market insight and a passion for authentic, experiential tourism, they create programs that pair iconic Southern attractions with lesser-known destinations, scenic routes, and local cultural encounters.

Their itineraries showcase the spirit, flavor, and diversity of the American South. With strong relationships across state tourism offices, DMOs, hotels, and attractions, America 4 You is a valued partner in promoting sustainable, meaningful travel throughout the region.

AlliedTPro, part of the groundbreaking Allied New World Travel joint venture, is one of the most established and trusted receptive operators in the U.S. travel industry. With an extensive FIT portfolio of more than 50,000 hotels in the U.S. and Canada and a reputation for reliability, competitive rates, and strong global distribution, AlliedTPro plays a vital role in showcasing the American South to international audiences.

Their innovative contracting, technology solutions, and dynamic packaging capabilities help travel advisors and tour wholesalers around the world craft unforgettable Southern itineraries—from road trips and cultural journeys to family getaways and luxury escapes.

For more than 25 years, Bonotel Exclusive Travel has been a leading receptive operator specializing in luxury FIT and group travel throughout North America. With a curated inventory of boutique properties, high-end resorts, and premium experiences, Bonotel brings elevated, immersive travel to discerning international visitors seeking the very best of the American South.

Their personalized service, attention to detail, and commitment to quality help ensure that guests encounter the region’s authentic charm, culinary excellence, and cultural vibrancy in the most memorable way possible.

HBX Group, known globally through its flagship brand Hotelbeds, is one of the world’s largest and most dynamic inbound travel distributors. Their extensive global network links thousands of international buyers with accommodations, attractions, and experiences across the American South.

Hotelbeds’ advanced technology, large-scale distribution, and strong supplier partnerships make it a driving force in expanding the region’s international reach. Their work continues to connect global travelers with the South’s diversity of offerings—supporting long-term tourism growth across urban, rural, coastal, and cultural destinations.

Based in New Orleans and deeply rooted in the Gulf South, Rey Royal is a premier local and regional receptive operator known for delivering exceptional service and authentic cultural experiences. With a strong focus on FIT and group itineraries, step-on guides, transportation, events, and bespoke planning, Rey Royal brings the region’s unmatched hospitality to life.

Their decades-long relationships with area suppliers, attractions, and cultural institutions help international visitors experience the American South with depth, personality, and connection. Rey Royal remains a trusted bridge between global travel partners and the communities they visit.

Founded in 1990, TourMappers is a full-service inbound operator with expertise in FIT, fly-drive programs, escorted tours, and customized itineraries. Known for strong technology, creative route development, and a mix of classic and off-the-beaten-path experiences, TourMappers plays a key role in bringing international travelers to the American South.

Their itineraries highlight scenic byways, national and state parks, coastal landscapes, and culturally rich cities—helping travelers discover the breadth and diversity of Southern destinations. Through close collaboration with DMOs and suppliers, TourMappers continues to shape sustainable, meaningful international visitation.

Travalco USA is a long-established inbound operator offering extensive FIT, group, and incentive programs designed to showcase the best of the United States. With multilingual support and deep expertise in itinerary design, Travalco is known for delivering seamless, high-quality travel experiences tailored to international markets.

Their Southern programs highlight music, food, history, beaches, parks, cities, and scenic drives—reflecting the region’s rich variety. Travalco’s commitment to trusted partnerships and exceptional guest care makes them an essential contributor to international tourism in the South.

Based in Australia, Chris Watson Travel is celebrated for its creative, high-energy approach to storytelling and destination marketing. Their award-winning “Where Music Was Born” activation campaign brought the musical heritage of Tennessee and the broader American South vividly to life, transforming the region into a fully immersive experience for Australian travelers.

By blending themed itineraries, exclusive experiences, consumer events, and engaging digital content, Chris Watson Travel helped introduce a new wave of travelers to the South—especially those passionate about country music, Southern culture, and uniquely American storylines.

BWT develops highly personalized FIT and group travel packages prioritizing service excellence, product knowledge, and deep destination understanding. Their strong commitment to training, on-site experience, and direct engagement with Southern partners ensures their team is exceptionally prepared to promote the region with confidence and enthusiasm.

BWT’s thoughtfully crafted itineraries and consumer outreach continue to generate strong interest in the American South among German travelers seeking culture-rich, scenic, and experience-driven holidays.

Representing brands such as AmerikaPlus, CanadaPlus, and AfrikaPlus, Aeroglobe is recognized for its innovative approach to long-haul travel and its commitment to sustainability. Their “Clean & Green Adventures” initiative positions the U.S.—including the South—as a destination for eco-conscious travelers, promoting electric car travel, scenic nature routes, and responsible exploration.

Aeroglobe’s thoughtful trip design, thematic itineraries, and strong trade partnerships help introduce Dutch travelers to the region’s landscapes, cultural touchpoints, and environmentally friendly travel possibilities.

Founded in 1993, BACK ROADS specializes in themed road trips that celebrate the heart of the United States. For the American South, they have developed a compelling suite of itineraries centered around music—ranging from country and blues to Cajun and Delta traditions.

Their programs highlight small towns, scenic routes, local restaurants, cultural hubs, and community-driven experiences that appeal to European travelers looking for authenticity, storytelling, and the spirit of the open road.

America World, a brand of the Quality Group, is a leading Italian tour operator with a strong focus on long-haul destinations. In the 2024–25 season, they placed significant emphasis on Travel South USA across catalogues, digital campaigns, and consumer-facing content, including the innovative social media formats “QATALOGHIAMOCI” and “QTALK.”

Their sustained promotional push helped increase awareness of the South’s diverse offerings among Italian travelers, driving new interest in both iconic cities and emerging destinations.

Germany’s America Unlimited launched a wide-reaching Travel South USA campaign in September 2025, bringing new visibility to the region through curated itineraries, themed road trips, and extensive social media engagement.

Their programs showcase the states’ natural beauty, cultural heritage, culinary scenes, and music traditions—helping German travelers connect emotionally with the stories and experiences that make the South unique. America Unlimited’s partnership-driven approach continues to strengthen European interest in the region.

As the largest independent travel agency in the United Kingdom, Hays Travel plays a pivotal role in connecting British travelers with destinations around the world. Their expanded focus on the American South—now featuring ten Southern states—reflects both strong consumer interest and the company’s dedication to offering diverse, culturally rich travel options.

Through in-store promotions, training initiatives, and digital marketing, Hays Travel brings the South’s music, food, cities, small towns, and scenic landscapes to a broad UK audience, inspiring new travelers to explore the region.

FDM Travel is Denmark’s leading specialist for self-drive and “fly & drive” vacations, making them a natural fit for the wide-open roads and richly layered stories of the American South. Their itineraries combine legendary music routes, coastal and mountain drives, historic town centers, and unique local experiences to create memorable, flexible travel adventures.

With a strong emphasis on authenticity and discovery, FDM Travel has played an essential role in attracting Scandinavian visitors to the Southern states and embodying the spirit of the Travel South USA Ambassador Award.