Brazil Market Overview

Market Overview

In Brazil, Travel South USA and participating states invest in a shared advertising, marketing, and sales program that serves the need to grow and extend our global messaging into countries in which state tourism offices would otherwise not have the resources to invest alone. In a pay-to-play model, participating states utilize collective funds that are used to contract in-country representatives who provide year-round promotional efforts, execute marketing campaigns, aggressively seek earned media, and work closely with ongoing Brand USA efforts.

For the Brazil Market, we invest in:

• Recruitment for Travel South International Showcase & FAMs
• Recruitment for Global Week Media Marketplace & FAMs  
• Owned Media Channels – Social Media Meta (Facebook & Instagram)
• Global Network Programming with Travel Trade
• Managed Media/Earned Media Activities

Global Network Programming

• In-country representatives
• Forecast $363 M in visitor spending for the Travel South USA region  
• Priorities:
  • Deliver a strong ROI for partners attending the Brazil Sales Mission
  • Continue developing product offers and itineraries focused on Music, Food, Culture, and Civil Rights
  • Focus on training to immerse travel partners. Showcasing southern hospitality in an interactive and fun way, including sound and taste
    

In Market Representatives

Outlook Reps is a leading representation and marketing company in the tourism trade, connecting tourism products/services with travel agents and tour operators. With a range of services like sales representation, digital marketing, and event organization, we strive to boost visibility and sales for the destinations we represent.

Outlook Reps
Rua Frei Caneca, 996 – 153 – Consolação
São Paulo – SP – 01307-002 – Brasil
Tel.: +55 11 98899-1551

Allan Colen – Director – [email protected]

Kim Moura – Associate Specialist – [email protected]

Public Relations

GPP Brazil Coverage – FY 25/26

Marketing & Sales Activities

Travel South USA has a year-round investment in research and travel trade strategies, along with earned, owned and paid media to amplify our efforts in-market. Commissioned research, along with monthly trend reports and a comprehensive tour operator analysis, is provided to state tourism offices participating in the Global Network Program. Travel Trade strategies and tactics include sales missions, trade shows, workshops/training regional road shows, cooperative event marketing with Brand USA, and recruitment of tour operators’ buyers to International Showcase & Super FAMs. Earned, Owned, and Paid Media strategies and tactics include hosting visiting journalists, FAMs, social media campaigns and cooperative advertising efforts B2C.