Brazil Market Overview

Brazil Inbound Tourism Snapshot – Growth Market

Brazil entered the Global Entry program in 2022, and the USA visa process is accelerating due to US embassy efforts. For the third consecutive year, the Brazilian economy is poised to grow faster than experts forecasted. In fact, Brazil may be at the start of a virtuous cycle: favorable international conditions, receding inflation and interest rates, and a more constructive political environment. Start with the external sector. “There is no other emerging market that’s seen a transformation even remotely close to this,” says Robin Brooks, chief economist at the Institute of International Finance and a long-time bull on Brazil.

In Market Representatives

Outlook Reps is a leading representation and marketing company in the tourism trade, connecting tourism products/services with travel agents and tour operators. With a range of services like sales representation, digital marketing, and event organization, we strive to boost visibility and sales for the destinations we represent.

Outlook Reps
Rua Frei Caneca, 996 – 153 – Consolação
São Paulo – SP – 01307-002 – Brasil
Tel.: +55 11 98899-1551

Allan Colen – Director – [email protected]

Public Relations

GPP Brazil Coverage – FY 23/24

Marketing & Sales Activities

Travel South USA has a year-round investment in research and travel trade strategies, along with earned, owned and paid media to amplify our efforts in-market. Commissioned research, along with monthly trend reports and a comprehensive tour operator analysis, is provided to state tourism offices participating in the Global Partner Program. Travel Trade strategies and tactics include sales missions, trade shows, workshops/training regional road shows, cooperative event marketing with Brand USA, and recruitment of tour operators’ buyers to International Showcase & Super FAMs. Earned, Owned, and Paid Media strategies and tactics include hosting visiting journalists, FAMs, social media campaigns and cooperative advertising efforts B2C.