Italy Market Overview
The Italian market has long-term potential and high spend per visitor, and the U.S. remains the #1 long-haul travel destination for Italians. The Italian travel industry landscape is very fragmented with a high number of tour operators small – medium size.
There are approximately 80 tour operator companies that feature U.S. products, 40 of them featuring itineraries in the South of USA as well, and 6,500 travel agencies, more and more grouped in networks, but with high margin of independency in contract and daily management.
US is the main intercontinental trip for self-drivers, with a strong market of passionate organizing their own trips by themselves. A good number of them are repeaters, researching for different destinations and story angles for their trip.
IN MARKET REPRESENTATIVES
Interface TourismVia Giosuè Carducci,
38, 20123 Milano MI, Italy
www.interfacetourism.it
Marcella Re, Account Director, [email protected]
Serena Calabrese, Account Executive, [email protected]
Gaia Consonni, Account Executive, [email protected]
PUBLIC RELATIONS
MARKETING & SALES ACTIVITIES
Travel South USA will continue to invest in the Italian market focusing on travel trade strategies along with earned, owned and paid media to amplify our efforts in-market, including travel trade workshops/training regional road shows, recruitment of tour operators buyers to International Showcase, social media campaigns, cooperative event marketing with Brand USA and cooperative advertising efforts.
Alabama
Sales Kit
View a complete Alabama Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
Arkansas
Sales Kit
View a complete Arkansas Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
Louisiana
Sales Kit
View a complete Lousiana Office of Tourism Sales Kit including multi-language profile sheets, facts sheets, and collateral.
Mississippi
Sales Kit
View a complete Mississippi Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
North Carolina
Sales Kit
View a complete North Carolina Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
South Carolina
Sales Kit
View a complete South Carolina Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
Tennessee
Sales Kit
View a complete Tennessee Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
