Canada Market Overview
Canada Inbound Tourism Snapshot – Growth Market
The close socio-cultural and economic ties between Canada and the USA are evident in shared values, diverse traditions, and collaborative economic efforts. The smooth flow of goods and people across the border is crucial for both nations’ competitiveness and prosperity.
Canada’s economy is gradually recovering, marked by a 2.8% inflation rate, its lowest since March 2021, and a stable exchange rate of 0.76 cents in 2023. This has led to a surge in travel, especially during the summer, straining some major airports due to staffing challenges. New air routes are opening to the Middle East and the Far East from cities like Vancouver and Montreal.
Since September 2022, more Canadian residents are returning from the US by air than before the pandemic, with a 141.9% increase compared to 2022 and 31.1% compared to 2019. Overseas travel in 2023 has reached 65% of 2019 levels, and transborder trips have surpassed pre-pandemic levels due to increased air activity.
In the first five months of 2023, Canada witnessed a significant rise in travellers returning from overnight trips to the US. About 8.9 million Canadians returned from such trips, marking a 9% increase from 2019. January 2023 alone saw a remarkable surge, with 3.6 million trips, more than triple the number from January 2022 and 81.2% of the pre-pandemic levels in January 2020, as reported by the Canadian Border Services Agency.
With the increase in the outflow of tourists from Canada, we are also witnessing interesting travel trends unfold including:
- Bucket List Travel
- Traveling with Pets
- Culture Seekers looking for newer destinations.
- Sustainability-centric experiences
- Destinations for social media
In-Market Representatives
Reach Global
370 King St West, Suite 452, Box 39
Toronto, ON, M5V 1J9
Charmaine Singh, President & CEO, [email protected]
Karly Melo, Marketing & Public Relations Director, [email protected]
Kiesha Telesforo, Account Specialist, [email protected]
Public Relations
GPP Canada Coverage – FY 23/24
Marketing & Sales Activities
In FY23-24, our Consumer-Lead strategy will continue to evolve. We will continue to present more opportunities from Canada through the innovation challenge initiative. We will aim to grow partnerships and increase marketing and online content targeting consumers. Our objectives include the introduction of the Tourism Exchange USA distribution platform, engaging in recruiting efforts, leveraging opportunities to host operators at the International Showcase, collaborating with journalists through the Global Media Marketplace, and extending our sales and media mission from Ontario to encompass Quebec. Our intent is to expand our regional strategy beyond the two provinces are air access continues to grow
