Global Week Signature Events

At Your Leisure Breakfast  | 7:30 am – 8:30 am
Global Summit Welcome will begin at 8:30 am

Lunch & Master Class – The ABCs of Global Strategy | 12:15 pm – 1:45 pm

Join us for an overview of Brand USA’s strategic marketing campaigns and collaborations, which shape the international destination marketing landscape.

Staci Mellman, Chief Marketing Officer, and Skylar Clark, Director, Strategic Partnerships at Brand USA, will share recent Brand USA campaigns and marketing initiatives, as well as opportunities for Travel South to participate in a variety of exciting partnerships around the globe.

Be entertained by Richard Arnold, acclaimed entertainment presenter for Good Morning Britain and prolific freelance writer, as he talks about his hot spots around the USA, his tips to gain media coverage, and his perspective on the future of the media landscape.

Alabama Breakfast | 8:00 am – 9:15 am
Sponsored by Sweet Home Alabama

Update from Brooklyn Lundy and Grey Brennan of the Alabama Tourism Department with Gospel Music by Belinda George Peoples & Company.

Tennessee Luncheon | 12:20 pm – 1:35 pm
Sponsored by Tennessee Tourism

Bring your tastebuds but leave your earbuds behind. Join us to indulge your senses in a taste of Tennessee for lunch while you listen to the tunes of a Tennessee singer song writer duo.  You won’t want to skip across to the local eatery because Tennessee Sounds Perfect any time of day.