Global Week Signature Events

Travel South USA Welcome and Media Briefing

Hosted by Travel South USA
Monday, April 27, 2026 | 5:00 pm – 6:00 pm
Location: Tree House

We’re excited to invite you to a quick kickoff to Global Week 2026, bringing together influential voices who shape how the world travels. Tourism in the American South is thriving, with strong investment in international visitors, and your storytelling plays a vital role in connecting global audiences to our culture. From food and music to road trips and national parks, the South continues to define American traditions—now gaining even greater global recognition from the Michelin Guide.

Opening Night Celebration

Hosted by Alabama Tourism
Monday, April 27, 2026 | 6:30 pm – 9:00 pm
Location: The Exploreum Science Center

Join us on the evening of April 27th from 6:30 p.m. to 9:00 p.m. at the Exploreum Science Center in downtown Mobile. Attendees will meet the “Stars” of Alabama, eat traditional Gulf Southern food, sip specialty cocktails, and jam to familiar hits while Sweet Home Alabama kicks off Travel South Media Marketplace.

View Alabama “Stars” here.

Sweet Home Alabama Briefing

Hosted by Alabama Tourism Department
Tuesday, April 28, 2026 | 7:30 am – 8:45 am
Location: Moonlight Ballroom

Mobile Media City Tours

Hosted by Visit Mobile
Tuesday, April 28, 2026 | 9:00 am – 4:00 pm

Open to all delegates

The best adventures happen when you find the perfect, walkable destination, where you discover enrichment in a culture that’s distinctly different at every turn. Where cuisine, art, and history arise from the birthplace of Mardi Gras in a city that’s flown under six flags. All city tours will depart The Battle House Renaissance Mobile Hotel & Spa once the opening breakfast and welcome conclude at 9:00 am. All tours will return at the end of the day to The Battle House Renaissance Mobile Hotel & Spa. Tours are open to all delegates.

Louisiana at Dusk Cocktail Reception

Hosted by Explore Louisiana
Tuesday, April 28, 2026 | 5:00 pm – 7:00 pm
Location: The Admiral Hotel – Crystal Ballroom

An invitation to unwind after hours: the Louisiana office of tourism hosts an intimate reception inspired by the Year of Outdoors.

Free Night

Tuesday, April 28, 2026 | 7:00 pm

In Mobile, the catch of the day may be fish, shrimp, crabs or oysters and you can guarantee it’s Gulf-to-table fresh. Our local chefs are celebrated for their eclectic takes on cuisine, whether it’s old-school, Southern contemporary or the family-secret BBQ recipe.

Scroll down to the bottom of this link for restaurant suggestions. You can walk to the restaurants or take a golf cart ride. Mob City Rides offers golf cart rides for $5 per ride / per person. You can all or text +1 (251) 367-7433 to request a ride.

Signature Meal Functions

Tuesday, April 28

Media Marketplace Breakfast Briefing

Hosted by Alabama Tourism
7:30 am – 8:45 am
Oakleigh

Wednesday, April 29

Media Marketplace Breakfast Briefing

Hosted by Visit Mississippi and Arkansas: The Natural State
Tree House & Bienville Square

Session 1 – 8:00 am – 8:30am
Session 2 – 8:45 am – 9:15 am
Breakfast will begin at 7:30am

Media delegates will attend both sessions. Please review your schedule to see which room you’ll begin in.

View More Information on Visit Mississippi Briefing
View More Information on Arkansas: The Natural State Briefing

A Taste of Tennessee: Songs in the Round

Hosted By Tennessee Department of Tourist Development
Honors presented by Miles Partnership
12:20 pm – 1:35 pm
Crystal Ballroom

Experience the state’s creative spirit through its music, storytelling, and hospitality. Featuring an in-the-round performance by three acclaimed Tennessee singer-songwriters, the luncheon offers an authentic glimpse into Tennessee’s rich songwriting tradition.