2026 Pan-European “Taste the South” Roadshow

March 14-23, 2026

Join us for an exclusive five-day experience across two iconic cities—Paris, France, and Windsor/London, UK—designed to elevate your destination through meaningful connections and high-impact engagements. With a focus on rich storytelling, product development, and strategic commercial partnerships, attendees will benefit from targeted media exposure, collaborative trade meetings, and dynamic press events. Don’t miss this opportunity to grow your reach, spark new initiatives, and make lasting impressions in two of Europe’s most influential markets.

Participation Cost:

Partner Cost: $6,000
Second Person (Same Org): $3,500
Separate Trade & Media Tracks

Key Highlights:

• 5 Days, 2 Cities (excluding travel and arrival days)
• 100+ Trade & Media Partners
• No Speed Dating Format

Key Performance Indicators (KPIs):

Marketing & Media Engagement:

• Media Coverage Volume: Number of articles, blog posts, or media mentions generated.
• Media Reach: Estimated audience size reached through media coverage.
• Press Event Attendance: Number of media representatives attending each press event.

Trade & Partnership Development:

• Number of Trade Meetings Held: Total meetings with potential partners or buyers.
• Product Development Collaborations Initiated: Number of new product development initiatives started.