2026 Pan-European “Welcome All Y’all” – Sold Out

This event is sold out

One Region. Infinite Possibilities.
Join us as we redefine the sales mission experience.
March 16-20, 2026

Join us as we redefine the sales mission experience.

In 2026, Travel South USA invites you to be part of an innovative new format that will transform how we connect with our most important European partners. The Pan-European Roadshow brings “One Region. Infinite Possibilities” together for high-impact events designed to foster meaningful engagement, efficient collaboration, and maximizing ROI.

We’re moving beyond the traditional, multi-stop, 100+ person events that demand days of travel and downtime. Instead, this reimagined format brings together the right partners—tour operators, content creators, and media from across Continental Europe- Belgium, Denmark, Germany, France, Sweden, The Netherlands, and the UK & Northern Ireland – creating space for deeper, more productive conversations and partnerships.

Why Participate?

• Innovative Format: Experience a new style of sales mission—efficient, focused, and rewarding for everyone involved.
• An Immersive Setting: Experience exclusive access to a private country mansion near Wimbledon and a historic building dating back to the 15th century in the heart of Paris, a stunning backdrop for both daytime meetings and relaxed evening networking. Engage with key partners in an intimate, inspiring environment designed to foster authentic connections and collaboration
• More Time for What Matters: Say goodbye to cross-country travel days. Say hello to concentrated meetings that drive results.
• Deeper Connections: Build stronger relationships with European tour operators, journalists, content creators, and product developers.
• Bigger Impact: Collaborate on new products, joint marketing initiatives, and future press opportunities that spotlight your destination across Europe.

This is your chance to engage internationally—an exclusive opportunity to showcase your brand, strengthen global relationships, and unlock infinite possibilities.
Don’t miss your opportunity to be part of this landmark event.

Event Schedule

Dates: March 14–23, 2026
Locations: Paris, France & London/Wimbledon, United Kingdom

Target Markets:

France, Belgium, UK, Ireland, Germany, Austria, Switzerland, The Netherlands, Nordics

Key Highlights:

• 5 Days, 2 Cities (excluding travel and arrival days)
• 100+ Trade & Media Partners
• No Speed Dating Format

Focus Areas:

• Product development and commercial partnership discussions with trade
• Deep story pitches and managed media discussions
• Innovation Challenge presentations with content creators

Who Should Plan to Participate:

• State tourism office global marketing, sales and PR directors, including rep firms
• City DMOs
• State Tourism Officers & CEO are welcome and will be provided with separate tracks.

Participation Cost & Registration:

Partner Cost: $5,795
Second Person (Same Org): $2,995
Separate Trade & Media Tracks
Activation Opportunities: Starting at $10,000

Registration opens Wednesday, October 15, 2025.

Didn’t receive your registration link? Contact Angelica De Stefano, [email protected].