Liz Bittner

Liz Bittner
President & CEO
Travel South USA
3500 Piedmont Road NE, Suite 210
Atlanta, GA 30305
[email protected]

Liz Bittner currently serves as President & CEO for Travel South USA, a 12 state regional marketing alliance owned by the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

At the helm of the oldest, largest, and most respected regional alliance in the United States for more than eight years Liz has successfully built a program of work that has been acknowledged as outstanding by the Board of Directors and industry alike. She has actively delivered value to the member states through Ultimate Ad Challenge and elevated regional efforts for International Marketing using research for market intelligence. Liz has executed well developed strategies in mature and emerging markets such as Canada, China, France, Italy and Brazil, while providing metrics for ROI on all programs.

Her direction for strategies that provide member value in online marketing, and partnership with Brand USA serve to ensure tourism as a vital and dynamic element in the region's economic development. She revitalized Domestic Showcase which celebrated its 30th anniversary in 2012, all while steadfastly guiding the financial strength with dramatic changes in the marketplace; globalization, sustainability threats, legislative and governmental barriers, resource scarcities and the uncertain financial climate. In 2012, Travel South will host over 80 international tour operators during the first annual International Showcase, connecting over 150 southern suppliers to position the south for future global growth.

Her background includes serving as Executive Vice President of Group Leaders of America, Inc. From 1989 to 2001, she led the sales team in the Hospitality Services Division at Cendant Corporation, now Wyndham Worldwide, world's largest franchisor of lodging brands, rental car companies, and transaction processing services.

Her accomplishments include committee seats on the U.S. Travel Association's Marketing Committee, Scholarship Award Committee, and Membership Committee. She held leadership positions of the National Tour Association and American Bus Association.

Liz is a graduate of Ohio University in Organizational Communications/Marketing. She resides in Atlanta with her husband, John, and their three children.

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