Liz Bittner
Liz Bittner
President & CEO
Travel South USA
3500 Piedmont Road NE, Suite 210
Atlanta, GA 30305
[email protected]
404.231.1790
Liz Bittner currently serves as President & Chief Executive Officer for Travel South USA, a 12-state regional marketing alliance owned by the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.
At the helm of the oldest, largest, and most respected regional alliance in the United States, Liz has successfully built a program of work that has been acknowledged as outstanding by the Board of Directors and industry alike. Liz manages offices and well-developed programs in Australia/New Zealand, Benelux, Brazil, Canada, China, France, India, and Italy. She is a premier partner with Brand USA which serves to ensure tourism as a vital and dynamic element in the region’s economic development. Recently she has been awarded the 2019 US Travel Industry’s Mercury Award for Best International Marketing, Communicator Award presented by the Academy of Interactive & Visual Arts, a Telly Award in Digital Broadcasts and an Allie Award for Event Planning. In 2018, Travel South USA received the Most Improved Overseas Destination Marketing Organization by the National Tourism Awards in China.
Her background includes serving as Executive Vice President of Group Leaders of America, Inc and Cendant Corporation, now Wyndham Worldwide, world’s largest franchisor of lodging brands, rental car companies, and transaction processing services.
She was elected an at-large member to the U.S. Travel Industry Board of Directors in 2017, and is currently serving a second term. She serves as Business Manager for the U.S. Civil Rights Trail Marketing Alliance, LLC and Beautiful Places Alliance of South Carolina. She has held leadership positions of the National Tour Association and American Bus Association. Liz is a frequent a speaker at Governor’s Conference on Tourism across the nation and is a guest lecturer for Georgia State University’s Day School of Hospitality classes.
Liz is a graduate of Ohio University with a degree in Organizational Communications/Marketing. She resides in Atlanta with her husband, John, and is happy to brag on her adult children.
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President & CEO
Travel South USA
3500 Piedmont Road NE, Suite 210
Atlanta, GA 30305
[email protected]
404.231.1790
Liz Bittner currently serves as President & Chief Executive Officer for Travel South USA, a 12-state regional marketing alliance owned by the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.
At the helm of the oldest, largest, and most respected regional alliance in the United States, Liz has successfully built a program of work that has been acknowledged as outstanding by the Board of Directors and industry alike. Liz manages offices and well-developed programs in Australia/New Zealand, Benelux, Brazil, Canada, China, France, India, and Italy. She is a premier partner with Brand USA which serves to ensure tourism as a vital and dynamic element in the region’s economic development. Recently she has been awarded the 2019 US Travel Industry’s Mercury Award for Best International Marketing, Communicator Award presented by the Academy of Interactive & Visual Arts, a Telly Award in Digital Broadcasts and an Allie Award for Event Planning. In 2018, Travel South USA received the Most Improved Overseas Destination Marketing Organization by the National Tourism Awards in China.
Her background includes serving as Executive Vice President of Group Leaders of America, Inc and Cendant Corporation, now Wyndham Worldwide, world’s largest franchisor of lodging brands, rental car companies, and transaction processing services.
She was elected an at-large member to the U.S. Travel Industry Board of Directors in 2017, and is currently serving a second term. She serves as Business Manager for the U.S. Civil Rights Trail Marketing Alliance, LLC and Beautiful Places Alliance of South Carolina. She has held leadership positions of the National Tour Association and American Bus Association. Liz is a frequent a speaker at Governor’s Conference on Tourism across the nation and is a guest lecturer for Georgia State University’s Day School of Hospitality classes.
Liz is a graduate of Ohio University with a degree in Organizational Communications/Marketing. She resides in Atlanta with her husband, John, and is happy to brag on her adult children.
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