Liz Bittner
Liz Bittner
President & CEO
Travel South USA
3500 Piedmont Road NE, Suite 775
Atlanta, GA 30305
[email protected]
404.231.1790
Liz Bittner currently serves as President & Chief Executive Officer for Travel South USA, a 12-state regional marketing alliance owned by the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.
At the helm of the oldest, largest, and most respected regional alliance in the United States, Liz has successfully built a program of work that has been acknowledged as outstanding by the Board of Directors and industry alike. Liz manages offices and well-developed programs in Australia/New Zealand, Benelux, Brazil, Canada, China, France, India, and Italy. She is a premier partner with Brand USA which serves to ensure tourism as a vital and dynamic element in the region’s economic development. Recently she has been awarded the 2019 US Travel Industry’s Mercury Award for Best International Marketing, Communicator Award presented by the Academy of Interactive & Visual Arts, a Telly Award in Digital Broadcasts and an Allie Award for Event Planning. In 2018, Travel South USA received the Most Improved Overseas Destination Marketing Organization by the National Tourism Awards in China. Her background includes serving as Executive Vice President of Group Leaders of America, Inc and Cendant Corporation, now Wyndham Worldwide, world’s largest franchisor of lodging brands, rental car companies, and transaction processing services.
She is a member of the U.S. Travel Industry Board of Directors and Beautiful Places of South Carolina. She also acts as the business manager for the U.S. Civil Rights Trail Marketing Alliance, LLC. She has been named a Kentucky Colonel by Governor Steve Beshear, Alabama Tour Supplier of Year and Visit North Carolina’s Winner Circle award.
Liz is a frequent speaker at Governor’s conferences on tourism across the nation and is a guest lecturer for Georgia State University’s Day School of Hospitality and University of Georgia International Events classes.
Liz is a graduate of Ohio University with a degree in Organizational Communications/Marketing. She resides in Atlanta with her husband, John, and is happy to brag on her adult children.
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President & CEO
Travel South USA
3500 Piedmont Road NE, Suite 775
Atlanta, GA 30305
[email protected]
404.231.1790
Liz Bittner currently serves as President & Chief Executive Officer for Travel South USA, a 12-state regional marketing alliance owned by the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.
At the helm of the oldest, largest, and most respected regional alliance in the United States, Liz has successfully built a program of work that has been acknowledged as outstanding by the Board of Directors and industry alike. Liz manages offices and well-developed programs in Australia/New Zealand, Benelux, Brazil, Canada, China, France, India, and Italy. She is a premier partner with Brand USA which serves to ensure tourism as a vital and dynamic element in the region’s economic development. Recently she has been awarded the 2019 US Travel Industry’s Mercury Award for Best International Marketing, Communicator Award presented by the Academy of Interactive & Visual Arts, a Telly Award in Digital Broadcasts and an Allie Award for Event Planning. In 2018, Travel South USA received the Most Improved Overseas Destination Marketing Organization by the National Tourism Awards in China. Her background includes serving as Executive Vice President of Group Leaders of America, Inc and Cendant Corporation, now Wyndham Worldwide, world’s largest franchisor of lodging brands, rental car companies, and transaction processing services.
She is a member of the U.S. Travel Industry Board of Directors and Beautiful Places of South Carolina. She also acts as the business manager for the U.S. Civil Rights Trail Marketing Alliance, LLC. She has been named a Kentucky Colonel by Governor Steve Beshear, Alabama Tour Supplier of Year and Visit North Carolina’s Winner Circle award.
Liz is a frequent speaker at Governor’s conferences on tourism across the nation and is a guest lecturer for Georgia State University’s Day School of Hospitality and University of Georgia International Events classes.
Liz is a graduate of Ohio University with a degree in Organizational Communications/Marketing. She resides in Atlanta with her husband, John, and is happy to brag on her adult children.
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