China Market Overview

China Inbound Tourism Snapshot - Growth Market

China’s market boomed in 2017-2018. 47% of Chinese outbound travelers were born post 1980s/90s, and their travel behaviors and habits have changed dramatically in recent years. Specifically, language barriers are becoming less frequent as many Chinese are now English speaking. In addition, the Chinese consumers’ motivations have shifted from being primarily shopping focused to truly interested in “experiencing” destinations, which has created demand for customized products/itineraries.


East West Marketing Corporation – Daniel Shen, President

Beiging: Room 1513, Xinhua Science and Technology Mansion
No. 8 Tuofangying South Rd
Chaoyang District, Beijing 100016

East West Marketing Corporation is a full-service representation company with nearly 18 years of experience promotion U.S. tourism in the Chinese market. They have established an extensive network with industry partners both in the U.S. and China, offering strategy and consulting for market entry, trade relationships, training and seminars as well as media relations and advertising support. In the past 18 years we have represented U.S. tourism companies in China including San Diego Tourism Authority, US Travel Association, Best Western Global Marketing Group, Texas Office of Economic Development, Visit Seattle, Explore Minnesota, Shop America Alliance, just to name a few. East West Marketing Corporation maintains offices in Beijing, Shanghai, Guangzhou, Taipei, India, and Los Angeles.

Laura Li, General Manager - [email protected]
Renee Zhang, Account Manager - [email protected]
Ivan Deng, Social Media Manager - [email protected]
Vivian Shao, PR Manager - [email protected]



Visits to the Travel South region 2010 - 2020(f)


Travel South USA has a year-round investment in research and travel trade strategies, along with earned, owned and paid media to amplify our efforts  in-market.

Commissioned research, along with monthly trend reports and a comprehensive tour operator  analysis, is provided to state tourism offices participating in the Global Partner Program.

Travel trade strategies and tactics include sales missions, trade shows, workshops/regional training/road shows, cooperative event marketing with Brand USA, and recruitment of tour operators to Travel South USA International Showcase & Super  
FAM Tours.