Global Champion Destinations

Who are Global Champion Destinations?

Travel South USA Global Champion Destinations are valued city and destination partners that actively engage in programs, activations, and cooperative opportunities that help strengthen the tourism economy of the South. These destinations exemplify the Travel South USA brand by elevating the region’s profile, supporting state tourism offices, and fostering meaningful engagement across the Southern travel industry.

Criteria

Global Champion Destinations are recognized for their ongoing participation in Travel South USA initiatives and their commitment to promoting the region through collaborative marketing, industry engagement, and strategic partnership. Their efforts help showcase the diversity and appeal of the American South while supporting long-term tourism growth across the region. Learn more about the Global Champion Destinations whose year-round involvement helps drive awareness, visitation, and impact for Southern travel.

2025 Global Champion Destinations