Global Week Schedule

Monday, April 12, 2021

Time Event Location
  Arrivals Atlanta
1:00 PM - 2:45 PM
TSUSA Board of Directors Best Practice Forum
Facilitated by George Zimmermann, Longwoods International
(Travel South USA Board members only) Lunch being served at 12pm
 Buckhead Ballroom
3:00 PM - 5:00 PM TSUSA Board of Directors Meeting
(Travel South USA Board members only) 		 Buckhead Ballroom 


Tuesday, April 13, 2021

Time Event Location
8:00 AM - 5:00 PM Registration Grand Ballroom Pre-function
8:00 AM - 9:00 AM Breakfast Grand Ballroom Pre-function
9:00 AM - 11:00 AM
USCRT Marketing Alliance Board Meeting
(Only USCRTMA Board members)
 Buckhead Ballroom
9:00 AM - 12:00 PM 
Best Practices Roundtable for State Intl. Marketing, Sales, PR & Research Practitioners
Presenting Sponsor – Coraggio Group  
(State partners only) 
 Grand Ballroom 1
12:00 PM - 1:00 PM Lunch Grand Ballroom Pre-function
1:00 PM - 4:00 PM Ultimate Ad Challenge for State Advertising Practitioners & TSUSA Board Members 
Facilitated by Darienne Inc.
(State partners & ad agencies only)
1:00pm: Hybrid Theory
1:20pm: The Local Palate
1:40pm: Hearst Travel Group
2:00pm: Family Traveller
2:20pm: Bandwango
2:40pm: Matador Network
3:00pm: Epsilon
3:20pm: Atlas Obscura
3:40pm: Travelzoo		 Buckhead Ballroom
1:00 PM - 5:00 PM Best Practices Roundtable for State Intl. Marketing, Sales, PR & Research Practitioners
 Presenting Sponsor – Coraggio Group  
(State partners only) 		 Grand Ballroom 1
5:30 PM - 7:00 PM MeetUp Safely Reception
(OPEN TO ALL PARTNERS) 		 Terrace 



Wednesday, April 14, 2021

Time Event Location
7:00 AM - 10:00 AM Registration Grand Ballroom Pre-function
7:30 AM - 9:00 AM 
Breakfast with Colleagues at a Distance
(OPEN TO ALL PARTNERS) 
 Grand Ballroom Pre-function
9:00 AM - 11:45 AM 
Global Summit Session #1 
(OPEN TO ALL PARTNERS)
  • Welcome to the 1st annual Global Marketing Summit  
    Chelsea Ruby, Commissioner, West Virginia Tourism
     
  • Strategy alone is not enough: Now is the time to lead the way
    Trever Cartwright, Founder and Partner, Coraggio Group
     
  • Safely Break
    10:00 AM - 10:15 AM
     
  • Partnerships & Communication Offer Opportunities Every Day!
    Anne Madison, 357 Communications LLC
     
  • Changing the Game!  (Why Global Markets count)
    Helen Hill, President & CEO, Charleston Area CVB
    Butch Spyridon, President & CEO, Nashville CVC
     
  • Safely Break 
    11:00 AM - 11:15 AM
     
  • The Size of the Prize! (How big, where, and fair share)
    Adam Sacks, President, Tourism Economics 
    Myha Gallaher, Senior Research Director, Destination Analysts 
 Grand Ballroom 2-3
12:30 PM - 1:45 PM
Lunch
 Grand Ballroom 1
2:00 PM - 4:30 PM
Global Summit Session #2
  • The Big Wide World - Digital, PR, Social! 
    Derek Price, Director, Business Development, Media Solutions, Expedia
    Martin Stoll, President & CEO, Sparkloft Media
     
  • Safely Break
    3:00 PM - 3:30 PM
     
  • It’s About Booking! Receptive Operators make Great Partners
    Joseph Sheller, Global Destination Mkting, Hotelbeds
    Tomas Rey, President & CEO, Rey Royal
    Nick Hentschel, Chief Operating Officer    , AmericanTours Int’l
     
  • From Good to Great! Inspiring the South for Global Success
    Liz Bittner, President & CEO, Travel South USA 
 Grand Ballroom 2-3
5:00 PM Free Night