Global Week Schedule

Monday, April 12, 2021

Time Event
1:00 PM - 2:45 PM
TSUSA Board of Directors Best Practice Forum
Facilitated by Longwoods International
(Travel South USA Board members only) 
3:00 PM - 5:00 PM TSUSA Board of Directors Meeting
(Travel South USA Board members only) 

Tuesday, April 13, 2021

Time Event
8:00 AM - 6:00 PM Registration
9:00 AM - 11:00 AM
USCRT Marketing Alliance Board Meeting
(Only USCRTMA Board members)
9:00 AM - 12:00 PM 
Best Practices Roundtable for State Intl. Marketing, Sales, PR & Research Practitioners
Presenting Sponsor – Coraggio Group  
(State partners only) 
12:00 PM - 1:00 PM Lunch
1:00 PM - 5:00 PM Best Practices Roundtable for State Intl. Marketing, Sales, PR & Research Practitioners - Continued 
 Presenting Sponsors – Coraggio Group  
(State partners only) 
1:00 PM - 5:00 PM Ultimate Ad Challenge for State Advertising Practitioners & TSUSA Board Members 
Facilitated by Darienne Inc.
(State partners & ad agencies only)
5:30 PM - 7:00 PM MeetUp Safely Reception

Wednesday, April 14, 2021

Time Event
7:00 AM - 10:00 AM Registration
7:30 AM - 9:00 AM 
Mix & Mingle in the Global Marketing Village 
9:00 AM - 11:45 AM 
Global Summit Session #1 
  • Welcome to the 1st annual Global Marketing Summit  
    Chelsea Ruby, Commissioner, West Virginia Tourism

  • Partnerships are the Name of the Game
    Anne Madison, 357 Communications LLC

  • Changing the Game!  (Why Global Markets count)
    Moderator: Duane Parrish, Director, SC Tourism
    Helen Hill, President & CEO, Charleston Area CVB
    Butch Spyridon, President & CEO, Nashville CVC

  • Meet & Mingle in the Global Marketing Village
  • The Size of the Prize! (How big, where, and fair share)
    Moderator:  Mike Mangeot, Commissioner, KY Tourism
    Geoff Lacher, Sr Economist, Tourism Economics 
    Erin Francis-Cumming, President/ CEO, Destination Analysts 
    15 min Discussion Q & A 
12:30 PM - 1:45 PM
Around the World with TSUSA Global Reps Lunch
Hear from the countries /regions in a trip around the world in 10-minute bites to hear their frontline, boots-on-the-ground insights into travel trends, competitive analysis and where we have opportunities to move the needle!
2:15 PM - 5:00 PM
Global Summit Session #2
  • The Big Wide World - Digital, PR, Social!
    Moderator: Doug Bourgeois, Asst Secretary, LOT   
    Tracy Lanza, VP Integrated Marketing, Brand USA
    Derek Price, Director, Business Development, Media Solutions, Expedia
    Martin Stoll, President & CEO, Sparkloft Media

  • Meet & Mingle in the Global Marketing Village
  • It’s About Booking! Receptive Operators make Great Partners
    Moderator: Craig Ray, Director, Visit Mississippi  

    Joseph Sheller, Global Destination Mkting, Hotelbeds
    Tomas Rey, President & CEO, Rey Royal
    Nick Hentschel, Executive VP, AmericanTours Int’l

  • From Good to Great! Inspiring the South for Global Success
    Liz Bittner, President & CEO, Travel South USA 
5:00 PM Free Night