Southern Charm on Tap

Tour Dates: April 22-27, 2026
Tour Arrival: Wednesday, April 22, 2026 –  Arrive at Baton Rouge Metropolitan Airport (BTR)
Tour Departure: Monday, April 27, 2026 – Drive to Mobile, Alabama
City/Towns Visited: Baton Rouge and Covington

Explore Louisiana’s unique culture and relaxed pace as you tour the capital city of Baton Rouge and the Northshore. You’ll start in Baton Rouge. Situated on the Mississippi River, the city is rich in history. Tour the Old State Capitol, known as The Castle on The River – a dramatic example of gothic and Victorian architecture and famous for its grandiose stained-glass dome. In contrast, visit the current state capitol building. The tallest capitol in the US, this art deco building towers above the downtown area at 450 feet. Learn about the state’s unique history and culture at the Capitol Park Museum. From Louis Armstrong to Huey P. Long, from Mardi Gras to fais-do-do, and from the nation-building commerce of the Mississippi River to the life-sustaining bounty of the Gulf, the Capitol Park Museum provides a glimpse of Louisiana’s unique history.

From Baton Rouge you’ll head to Louisiana’s Northshore to stay in historic Covington. Across Lake Pontchartrain from New Orleans, this area is known for its relaxed pace and delicious dining scene. You’ll bike the Tammany Trace, a rails to trails bike trail that connects the areas charming towns and offers glimpses of quiet bayous, wildlife (look out for a plethora of bird species) and remodeled railroad trestles. Get a glimpse of the science behind Louisiana’s best-known local beer – Abita® – with a tour of the brewhouse. And of course you’ll sample fresh Louisiana seafood as you dine on the shore of Lake Pontchartrain at one of the area’s fine dining establishments.

Destination Highlights

Baton Rouge – “The Capital on the River”
Set on the Mississippi River, Baton Rouge is rich in history and culture. From the gothic Old State Capitol, known as “The Castle on the River,” to the soaring 450-foot Art Deco State Capitol, the city blends political heritage with architectural drama. Museums, vibrant neighborhoods, and riverfront views anchor Louisiana’s capital as a hub of culture and history.

Louisiana’s Northshore – “Relaxed Charm Across the Lake”
Across Lake Pontchartrain from New Orleans, the Northshore offers a slower pace and small-town charm. Historic Covington serves as a base for biking the Tammany Trace, sampling Louisiana seafood, and touring the Abita Brewery. Bayous, wildlife, and cozy towns make the region a haven for nature, food, and relaxation.

Culinary

Baton Rouge
The city’s dining scene reflects Louisiana’s signature flavors, from classic Creole and Cajun dishes to modern chef-driven interpretations. Local restaurants celebrate Gulf seafood, while Southern staples anchor Baton Rouge’s food identity.

Northshore
Fresh seafood defines dining across Lake Pontchartrain, from casual lakeside eateries to fine dining restaurants. Abita Brewery adds a craft beer legacy, pairing Louisiana’s bold flavors with its famous brews.

Arts and Culture

Baton Rouge
The Old State Capitol dazzles with its stained-glass dome, while the current State Capitol—tallest in the U.S.—stands as a monument to Louisiana politics. Capitol Park Museum tells Louisiana’s story, from jazz and Mardi Gras to the Mississippi River’s commerce.

Northshore
The region’s culture blends relaxed Southern living with Louisiana’s creative energy. Historic Covington brims with art galleries, music, and festivals that complement its natural surroundings.

Limited spots are available, and these global media fams are offered first-come, first-serve. Don’t delay – contact your recruiter today to begin your exploration of Louisiana.

Neighborhoods

Baton Rouge
Downtown combines political landmarks, museums, and riverfront attractions with an emerging dining and nightlife scene. Historic districts add architectural charm and cultural depth.

Northshore
Covington offers walkable streets with boutiques, galleries, and historic buildings. Nearby small towns along the Tammany Trace trail showcase Louisiana’s quiet bayous and local communities.

Story Ideas

  1. The Castle on the River: Baton Rouge’s Old State Capitol
    Share the dramatic history and architecture of Louisiana’s gothic landmark.
  2. From Jazz to Huey Long: Stories at Capitol Park Museum
    Highlight Louisiana’s unique cultural history told through music, politics, and tradition.
  3. Pedaling the Bayous: Biking the Tammany Trace
    Explore Louisiana’s natural beauty and wildlife along this scenic rails-to-trails route.
  4. Brewing on the Northshore: Abita Beer’s Louisiana Legacy
    Chronicle the history of Abita and its role in the region’s culinary culture.
  5. Seafood and Sunsets on Lake Pontchartrain
    Capture the relaxed pace and dining experiences that define the Northshore.

Limited spots are available, and these global media fams are offered first-come, first-serve. Don’t delay – contact your recruiter today to begin your exploration of Louisiana.