Culinary & Culture in North Carolina

Tour Dates: April 22-27, 2026
Tour Arrival: Wednesday, April 22, 2026 – Arrive at Charlotte Douglas International Airport (CLT)
Tour Departure: Monday, April 27, 2026 – Depart from Charlotte Douglas International Airport (CLT)
City/Towns Visited: Charlotte and Winston-Salem

Experience the intersection of culinary excellence and cultural depth on a media tour through Charlotte and Winston-Salem, crafted to inspire rich, story-driven content. In Charlotte, connect with Top Chef talent and Michelin-recognized chefs who are redefining Southern cuisine, while exploring the city’s creative energy through intimate visits with local artists, muralists, and curators. In Winston-Salem—the City of Arts and Innovation—tradition meets transformation, from hands-on Moravian baking to forward-thinking galleries and chef-led dining experiences that reflect the city’s evolving identity. With a flexible, spacious itinerary designed for reflection and spontaneous discovery, this tour encourages deeper connections and more resonant storytelling at every turn.

Destination Highlights:

Charlotte – “The New South’s Culinary Capital”
Charlotte is a city of energy and innovation, where Top Chef talent and MICHELIN-recognized chefs redefine Southern cuisine. Beyond the plate, Charlotte pulses with creativity through its muralists, artists, and cultural institutions, blending modern ambition with authentic Southern roots.

Winston-Salem – “The City of Arts and Innovation”
Winston-Salem pairs its Moravian heritage with forward-looking creativity. From hands-on baking in Old Salem to chef-driven dining and contemporary galleries, the city balances tradition and transformation, making it one of the South’s most compelling cultural destinations.

Culinary

Charlotte
Charlotte’s dining scene is defined by innovation, led by nationally recognized chefs and MICHELIN-starred restaurants. From upscale reimaginings of Southern classics to diverse international flavors, the city has emerged as one of the South’s most dynamic culinary destinations.

Winston-Salem
With roots in Moravian traditions and a new generation of chef-led restaurants, Winston-Salem blends history and creativity on every plate. From traditional baked goods to progressive Southern cuisine, the city’s food scene reflects its evolving identity.

Arts and Culture

Charlotte
The city’s creative energy shines at Camp North End, an industrial hub turned art, dining, and cultural space. The Uptown Trade & Tryon ArtWalk highlights public art and murals, while the NASCAR Hall of Fame offers a uniquely Southern cultural experience rooted in speed and spectacle.

Winston-Salem
As the City of Arts and Innovation, Winston-Salem is home to Reynolda House Museum of American Art, forward-thinking galleries, and experimental spaces. Old Salem anchors the city’s cultural identity, where Moravian history and hands-on traditions connect past and present.

Neighborhoods

Charlotte
From the innovation-driven Camp North End to the bustling Uptown core, Charlotte’s neighborhoods reflect its modern Southern identity. Creative corridors and vibrant entertainment districts make the city a hub of cultural expression and culinary discovery.

Winston-Salem
Walkable historic districts like Old Salem contrast with contemporary arts districts alive with galleries, breweries, and performance spaces. Each neighborhood blends heritage with innovation, showcasing Winston-Salem’s creative spirit.

Story Ideas

  1. From Moravian Cookies to MICHELIN Stars: A Tale of Two Cities’ Culinary Journeys
    Contrast Winston-Salem’s traditions with Charlotte’s innovative, chef-driven dining scene.
  2. Art in Motion: Exploring Charlotte’s Creative Corridors
    Dive into the city’s public art, murals, and cultural hubs like Camp North End and the Uptown ArtWalk.
  3. Living History: Hands-On Traditions in Winston-Salem’s Old Salem
    Highlight immersive Moravian baking and the city’s dedication to preserving cultural heritage.
  4. Reynolda and Beyond: Winston-Salem’s Artistic Identity
    Explore how galleries and historic sites position Winston-Salem as the South’s City of Arts and Innovation.
  5. Speed and Spirit: Charlotte’s NASCAR Hall of Fame Experience
    Capture the cultural significance of NASCAR and its deep ties to Southern identity.

Limited spots are available, and these global media fams are offered first-come, first-serve. Don’t delay – contact your recruiter today to begin your exploration of North Carolina.