Spain Market Overview

Spain has an aging population and one of the lowest birth rates in the world. Whereas the largest generational group in the USA are Millennials, in Spain Gen X travelers make up the bulk of mid to long-haul travel. 39.2% of outbound travelers are older than 45 years old,48% have higher education, and are a relatively low 66.4% use the Internet for planning a vacation.
 
With the “new normal” situation we are currently facing, second-tier destinations, open spaces, and nature locations are steadily increasing demand in the  Spanish market.
 

IN MARKET REPRESENTATIVES

Interface Tourism
Calle del Cardenal Cisneros 51
28010 Madrid, Spain

Javier Fernandez, Manager - [email protected]

MARKETING & SALES ACTIVITIES

Interface Tourism focuses heavily on marketing that inspires trade partners and customers’ loyalty while reaching out to new partners and customers to ensure Travel South USA's success in the Spanish market. Trade activities to include sales calles, Travel Agency trainings, translation & distribution of newsletters, FITUR Trade Show participation, and recruiting for International Showcase. 

 

Spain Sales & Media Mission