Rob Nolen
Chief Information Officer
Travel South USA
3500 Piedmont Road NE, Suite 775
Atlanta, GA 30305
As Chief Information Officer at Travel South USA, Rob Nolen leads the organization’s information strategy, technology infrastructure, and operational systems that power global tourism marketing and partner engagement. A key member of the team, Rob is responsible for maintaining the digital and operational backbone that drives revenue, efficiency, and strategic alignment across the organization.
He manages and maintains vital platforms—including the industry website, Travefy, Constant Contact, and shared data systems—ensuring seamless communication and collaboration. Rob also oversees the organization’s research and reporting capabilities, working with trusted partners like Tourism Economics and Esra Calvert Consulting to deliver actionable insights to state tourism offices and stakeholders.
In addition to leading the organization’s IT and research functions, Rob coordinates performance reporting, compliance protocols, and alliance support. His leadership ensures that Travel South USA remains data-driven, responsive, and results-oriented—helping member states elevate their presence in key international markets.
A native of Cleveland, Tennessee, Rob joined Travel South USA in 2004 as an event manager and has spent the past 20 years expanding both the quality and quantity of partnerships, as well as attendance at key TSUSA events, including the International Showcase. His efforts in securing new sponsors, implementing appointment schedule innovations, and enhancing the organization’s social media presence have delivered greater value to destination hosts and member states alike.
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