West Virginia Global Marketing

West Virginia is forecasted to welcome 159,000 international visitors and generate $74 million in spending in 2025, marking declines of 19% and 8% respectively from 2024.

Despite the dip, the state’s visitor economy has surpassed 2019 spending levels. Growth is anticipated from Japan, India, and Brazil, while top markets include Canada, the U.K./Ireland, India, China, and South Korea.

West Virginia’s global ties are reflected in $5 billion in annual goods exports and over 2,300 international students. Regional access via major airports and Travel South USA marketing further support the state’s ability to attract high-value travelers seeking cultural and natural experiences.