Brazil Market Overview

Brazil Inbound Tourism Snapshot - Growth Market

Brazil’s economy grows steadily as business, and consumer confidence hits multi-year highs. Considering that the main countries visited by Brazilians on their vacation trips reopened (the United States reopened November 8), travelers from Brazil are already planning their international getaways for the coming months. But make no mistake: an immediate pent-up demand will fill the available flights (and today, there are far fewer flights compared to 2019), but these travelers are making plans for 2023, which will generate demand throughout the next year. Brazilians spent $1.53 billion abroad in 2019, a huge increase year-over-year.

In Market Representatives

Operating out of São Paulo, Brazil, the largest financial and commercial center of South America, River Global provides all the necessary information, expertise and support needed by its clients to expand or establish their businesses in South America, providing customized solutions to meet government trade and marketing promotion agencies and organization's specific needs.

River Global
Alameda Lorena, 800 – Cj.1803 - Jardins
São Paulo – SP – 01424-001 – Brasil
Tel.: +55 11 3051-9080

Jose Madeira, Managing Director - [email protected]
Allan Colen, Account Manager - [email protected]

Research

Brazil Landscape Report

Public Relations

GPP Brazil Coverage - FY 21/22

Marketing & Sales Activities

Travel South USA has a year-round investment in research and travel trade strategies, along with earned, owned and paid media to amplify our efforts in-market. Commissioned research, along with monthly trend reports and a comprehensive tour operator analysis, is provided to state tourism offices participating in the Global Partner Program. Travel Trade strategies and tactics include sales missions, trade shows, workshops/training regional road shows, cooperative event marketing with Brand USA, and recruitment of tour operators’ buyers to International Showcase & Super FAMs. Earned, Owned, and Paid Media strategies and tactics include hosting visiting journalists, FAMs, social media campaigns and cooperative advertising efforts B2C.