Brazil Global Reps
Outlook Reps
Rua Frei Caneca, 996 – 153 / Sao Paulo / SP / Brazil /
01307-002
P +55 (11) 98899-1551
Allan Colen
Tourism Director
Kim Moura
Associate Specialist
March 2026 Summary
Brazil remains a high-volume, high-engagement market for Travel South USA, with strong trade and media activity driving visibility and partnership growth. In March alone, the team conducted 30 trade meetings and 15 media meetings, contributing to over 10 million impressions for the month and more than 31 million year-to-date. Strategic initiatives continue to position the Southern USA as a desirable destination, while expanding product development and trade readiness across key operators.
Marketing Strategy
The Brazil marketing plan focuses on a multi-channel, trade-led strategy tailored to Brazilian preferences, promoting the Southern USA as a culturally rich, diverse, and authentic destination. Trade engagement remains central, with customized training in Portuguese, sales missions in key cities, co-branded campaigns, and participation in major B2B events. Partnerships with tour operators, airlines, and consolidators aim to expand product placement—particularly fly-and-drive, themed tours, motorhome, and motorbike itineraries.
FY 25-26 Monthly GPP Reports
