Brazil Global Reps

Trade efforts centered on Festival das Cataratas, destination training, and meetings with leading Brazilian tour operators and wholesalers to expand Southern product development and multi-state itineraries. Continued advisor education helped strengthen product knowledge while reinforcing Travel South USA’s presence throughout the market.

Media outreach generated 42 published articles highlighting Southern culture, food, music, and authentic travel experiences. Ongoing communications and consumer storytelling continued to position the region as an attractive destination for Brazilian travelers seeking experiences beyond traditional U.S. gateway cities.

Market Trends & Travel Demand

Brazil continues to demonstrate strong long-term growth potential for U.S. travel despite broader global economic uncertainty. Expanding air service, increasing outbound travel, and strong interest in experiential vacations continue supporting future visitation. Brazilian travelers increasingly seek road trips, culinary experiences, music, outdoor recreation, and multi-generational travel, aligning closely with the American South’s tourism offerings.

Key Takeaways & Next Steps

• Generated 20 trade meetings/trainings, 161 travel advisors trained, 8 media meetings, 42 published articles, and more than 1.7 million media impressions during June.
• Strengthened relationships with major Brazilian tour operators through Festival das Cataratas and ongoing product development efforts.
• Continued expanding travel advisor knowledge through destination training and educational outreach.
• Build on growing consumer demand by promoting authentic Southern experiences and expanding multi-state itinerary development with key trade partners.