Brazil Global Reps

Trade & Media Engagement

The program began the month at Travel South International Showcase, leveraging the event to reinforce partner connections and promote the region’s diversity. Trade engagement was further elevated through participation in CVC Corp’s annual partners event, supporting Travel South USA’s positioning with one of Latin America’s most influential travel companies.

Additional trade conversations included Europlus, which is actively developing new itineraries featuring multiple Travel South destinations and exploring exclusive promotional events.

Market Trends & Travel Demand

Brazilian consumer trends indicate strong intent to travel internationally in 2026, with the United States ranking as the most sought-after country. Emerging travel behaviors include multi-destination itineraries, well-being and restorative travel motivations, growing influence of social platforms as research and booking channels, and increased interest in off-the-beaten-path destinations.

Aviation demand remains robust, with passenger volumes projected to reach record levels, reflecting a supportive environment for international travel growth.

Key Takeaways & Next Steps

• Maintain trade momentum from International Showcase and key account engagement (including CVC Corp and Europlus).
• Continue monthly online training strategy to educate, inspire, and support partner sales.
• Leverage 2026 travel intent trends by promoting experience-led, multi-stop itineraries across the region.
• Expand seasonal and thematic PR/newsletter storytelling to drive awareness and conversion.
• Track air travel growth and booking behaviors to align messaging and partner activation plans.

Media outreach leverages Brazilian travel journalists, influencers, and lifestyle outlets through press trips, cultural events, and ongoing PR. Digital content in Portuguese spotlights music, gastronomy, road trips, and Southern hospitality, amplified via social media and email campaigns.

Brazil is the top long-haul market for the U.S., bolstered by reduced visa wait times and strong travel intent. While economic pressures persist, the forecast for U.S.-bound travel is positive, with opportunities to grow market share through emotional storytelling, value-driven offers, and immersive experiences. KPIs focus on trade training reach, product inclusions, earned media output, and engagement growth.