Global Partnerships
Travel South USA Partnership Program
At Travel South USA, our success is built on the strength of our partnerships—across destinations, industry leaders, and global storytellers who bring the region to life for travelers around the world.
The Travel South USA Global Partnership Program celebrates those partners who go above and beyond to elevate the American South on the global stage. Through collaboration, investment, and advocacy, these individuals and organizations play a vital role in expanding awareness, driving visitation, and strengthening the region’s collective voice in international markets.
Each year, we recognize three distinct groups whose contributions help shape the success of Travel South USA:
Global Ambassadors
International media, tour operators, and industry influencers who champion the South through storytelling, product development, and market engagement—bringing the region’s culture, experiences, and destinations to audiences around the world.
Global Alliance Partnerships
Leading organizations and brands whose strategic collaboration and support help power Travel South USA’s programs, initiatives, and global reach—serving as key drivers of growth and innovation across the region.
Global Champion Destinations
Destination partners across the South that demonstrate exceptional leadership and commitment to regional promotion—working collaboratively to strengthen the South’s presence in key international markets.
Annual Global Ambassador Awards
A Unified Commitment to the South
Together, these distinguished partners represent the very best of Travel South USA—individuals and organizations who exemplify collaboration, leadership, and a shared passion for showcasing the richness and diversity of the region.
From shaping global narratives to driving engagement on the ground, their contributions play a vital role in elevating the American South as a premier destination for international travelers.
