2024 TSUSA Ambassadors

With over 65 years of expertise, AlliedTPro leads North America’s inbound travel industry, serving 600+ tour providers across 50+ countries. Their offerings include FIT with extensive hotel options and tours, VIP Concierge for luxury experiences, multilingual Escorted Tours showcasing the USA and Canada, and tailor-made Group Travel solutions. Featuring their cutting-edge B2B platform, Première, they provide seamless access to excursions, transfers, and entertainment. Headquartered in New York, AlliedTPro is a trusted destination management specialist dedicated to creating unforgettable journeys. From National Parks to urban escapes, AlliedTPro ensures authentic and diverse travel experiences for individual, group, and corporate clients.

America and Beyond crafts unparalleled American travel experiences with over 30 years of expertise in catering to global travelers’ needs. Their commitment to creating lasting client relationships and exceeding expectations sets them apart. From immersive itineraries to personalized services, they deliver authentic and extraordinary journeys tailored to every traveler’s desires. By blending financial expertise with in-depth travel knowledge, they ensure seamless experiences that captivate and inspire. Embark on an unforgettable adventure with America and Beyond—where authenticity, expertise, and passion for travel come together to redefine American exploration.

Based in Dublin and Belfast, American Holidays specializes in creating memorable vacations to the USA, particularly the Southern states. With 11 meticulously crafted itineraries, they offer a blend of history, culture, and natural beauty. Their dedicated team brings extensive firsthand experience, investing time in exploring and understanding the Travel South region. Highly rated with a 4.8 Feefo score, American Holidays connects with consumers through social media and engaging newsletters. Renowned for their expertise and tailored itineraries, they make discovering America seamless and exciting, ensuring every traveler’s journey is unforgettable.

America Unlimited drives innovative travel experiences, showcasing the South’s charm through creative marketing campaigns. With partnerships spanning eight Travel South states, their campaigns have included Memphis-branded trams, podcasts, and immersive cross-media initiatives. Memorable collaborations like New Orleans-inspired design projects highlight their creative vision. America Unlimited has increased Travel South bookings by 20% through strategic marketing. Their efforts combine vibrant visuals, cultural storytelling, and cutting-edge promotions to spotlight Southern destinations’ allure.

A trailblazer in travel innovation, ATI offers unparalleled services connecting clients with over 30,000 suppliers across North America. Their award-winning “Airtours” reinvents escorted touring with private air, rail, and motor coach transportation. ATI’s DriveAmerica empowers bespoke road trips with flexibility and efficiency. With a commitment to innovation and sustainability, ATI ensures unique, seamless travel experiences that captivate explorers while building a better world through success and service.

For over 32 years, AmerikaNu.nl has delivered exceptional individual travel packages to the USA. They specialize in creating custom itineraries across nine Travel South states, including seven detailed routes and unique city trips. Each package includes a bespoke roadbook filled with curated recommendations. Known for their deep passion for the Southern region, they send 400-500 travelers annually. Their commitment to personalized service and authentic experiences makes AmerikaNu.nl a trusted ambassador for exploring the South.

Emerging as Norway’s leading USA tour operator, Amerikaspecialisten is a merger of two powerhouses: USA Specialisten and Nordmann Travel. They offer diverse itineraries featuring music cities, cultural highlights, and iconic Southern destinations like Alabama, Atlanta, and Kentucky. With CEO June Arlen Lundeby’s dedication and passion for Travel South, they provide tailored tours and expand Southern travel options for Norwegian travelers, ensuring meaningful and memorable experiences.

With over 25 years of expertise, Audley Travel specializes in creating meaningful journeys for clients. Their trips combine authentic experiences with personal touches, building lasting memories. Committed to destination immersion, they ensure staff deeply explore regions, including the South, to provide informed guidance. In 2023-2024, Audley expanded their Southern portfolio, adding new tours and refreshing existing content. Their market-leading efforts and extensive social media presence showcase the charm of the Southern states to their loyal customer base.

Since 1911, CAA Niagara has grown into a leading Canadian travel organization with over 145,000 members. Offering roadside assistance, insurance, and travel services, their commitment to excellence shines. Beth’s leadership has strengthened partnerships with Travel South USA, enhancing market strategies and consumer engagement. With CAA’s vast reach through digital, retail, and social channels, they provide unparalleled travel offerings to promote Southern destinations to millions of Canadians.

With nearly 40 years of experience, Connections is a leading Belgian tour operator specializing in custom self-drive itineraries. They operate across 23 physical shops, a contact center, and online platforms. Connections features seven Southern state itineraries, emphasizing unique cultural experiences. Proactively engaging with Travel South, they train agents and connect directly with consumers through events. Their dedication to promoting the South ensures inspiring and personalized journeys for every traveler.

Diversa Turismo, Brazil’s top promoter of Southern USA destinations, offers tailored FIT and group trips with innovative campaigns like “My Louisiana.” Known for adapting products to local markets, Diversa delivers immersive travel experiences. Their expert team, led by Georgia Mariano, curates customized itineraries highlighting the culture and beauty of the South. With cutting-edge technology and a B2B focus, Diversa provides unmatched service. As part of ARBO Group, Diversa has achieved prestigious accolades like the Circle of Honors Award. From motorhome adventures to cultural trails, Diversa Turismo leads Brazil’s travel market with creativity, passion, and sustainability.

Since 2004, EHTL Turismo has been a premier Brazilian tour operator specializing in corporate and leisure travel. With 180 employees and nationwide presence, EHTL offers diverse itineraries, including iconic Southern routes like The Music Route and Bourbon & Bluegrass. Their International Product Manager, Gustavo Nappo, leads innovative product development, forging strategic partnerships. Dedicated to service excellence, EHTL continually expands its portfolio, delivering memorable experiences. From cultural trails to scenic journeys, EHTL ensures quality and value for Brazilian travelers exploring the South.

FDM Travel, a leading Danish tour operator, specializes in road trips and immersive experiences. They craft bespoke itineraries catering to families, adventurers, and empty nesters. Featuring extended vacations across the Southern USA, FDM connects music cities with coastal routes for unforgettable journeys. Travel South’s collaboration with FDM includes consumer events and engaging campaigns, showcasing the South’s unique charm. With a passion for off-the-beaten-track destinations and personalized service, FDM Travel inspires Danish explorers to embrace the South’s rich culture and landscapes.

GOING Tour Operator brings the Southern USA to life for Italian travelers through innovative marketing campaigns and immersive itineraries. With five Southern-focused tours promoted via their Going4You platform, they connect travelers to the South’s cultural vibrancy. Highlights include themed events, a Tina Turner-inspired itinerary, and a TV sponsorship reaching 92,000 viewers. GOING fosters deep relationships with Italian travel agents, ensuring their passionate team provides unforgettable journeys. By combining storytelling, creativity, and tailored offerings, GOING positions itself as a Southern USA expert for Italian explorers.

HBX Group revolutionizes the B2B travel industry with interconnected platforms and curated travel portfolios. By blending technology, data, and innovation, they simplify complex operations, empowering businesses globally. HBX provides seamless solutions for travel planning, ensuring frictionless experiences for partners and clients alike. Their vision fosters growth through best-in-class tools and strategic expertise, making HBX a leader in simplifying travel industry operations.

Infinity Holidays showcases the Southern USA with 10 curated road trips and city stays. Their itineraries, including “Musical Roots of the South” and “Coasts and Mountains,” highlight the region’s culture and landscapes. Collaborating with Travel South, they host events and training to promote the South’s appeal. With an emphasis on storytelling and immersive experiences, Infinity Holidays inspires Australian travelers to discover the vibrant charm of the Southern USA.

Belgium’s leading sustainable travel company, Joker Reizen, specializes in carefully crafted itineraries blending highlights and hidden gems. With eight offices and 350 expert tour guides, Joker Reizen emphasizes slow travel and environmental responsibility. Their offerings span the Southern USA, featuring cultural and music-rich destinations. A strong repeat customer base supports their yearly travel inspiration events, where Travel South plays a central role. Joker Reizen’s dedication to thoughtful travel and their passionate team make them a trusted name for exploring the South.

Journeyscape, part of the Journey Latin America family, launched in 2024 with an emphasis on sustainable travel and cultural immersion. Featuring Southern USA as a cornerstone of their program, Journeyscape crafts bespoke experiences blending history, music, and local charm. Highlights include a launch event featuring Elvis memorabilia and unique itineraries to destinations like New Orleans. Their commitment to responsible travel and deep regional knowledge ensures unforgettable journeys that celebrate the South’s heritage and natural beauty.

A subsidiary of Le Figaro Media Group, Les Maisons du Voyage specializes in tailor-made USA tours. Their focus on cultural and natural preservation enriches group and individual itineraries. A longstanding partner of the Southern USA, they spotlight the region through immersive programs and sustainable practices. Their six-month campaign with Le Figaro includes inspirational articles and multi-channel promotions featuring Southern gastronomy, music, and history. Les Maisons du Voyage exemplifies a commitment to thoughtful, experiential travel.

Luxury Escapes offers exclusive, high-end Southern USA tours and hotel stays. Their portfolio spans iconic properties in Alabama, Louisiana, Tennessee, and more. With a focus on luxury and themed itineraries, they showcase the South’s cultural richness. Collaborations with Travel South highlight exceptional stays and immersive experiences. From city explorations to scenic journeys, Luxury Escapes redefines travel for discerning adventurers seeking Southern charm and elegance.

Premier Holidays, part of the Premier Travel Group established in 1936, specializes in affordable, tailor-made vacations. Their Southern USA program spans eight states, featuring diverse itineraries on their website and digital brochures. Renowned for personalized service, Premier Holidays ensures their team stays updated through training and FAM trips. By blending destination expertise with a customer-focused approach, Premier Holidays delivers memorable journeys tailored to individual needs, offering the perfect balance of adventure and relaxation in the South.

Purely America, established in 2004, excels in offering tailored USA vacations. Their dedicated Southern USA website features self-drive tours, coach tours, holiday homes, and bespoke travel options. By attending Travel South International events, they continually enhance their Southern content, ensuring customers enjoy the best possible experiences. Their newsletters and creative promotions, such as a New Orleans trip giveaway, reflect their dedication to showcasing the South’s culture and hospitality. Purely America’s expertise and passion make them a top choice for Southern USA travel.

Ruck Zuck Urlaub brings the Southern USA to German travelers with innovative campaigns, group tours, and cultural events. They highlight the South’s charm at major trade fairs, producing inspiring itineraries and brochures for potential visitors. Successful initiatives, like a rock-themed group tour and a Louisville festival trip, reflect their commitment to immersive experiences. By partnering with media and event organizers, Ruck Zuck Urlaub has consistently increased bookings, showcasing the South as a premier destination for cultural and adventurous German travelers.

Since 1978, Swanson’s Travel has been Sweden’s leading USA tour operator, specializing in diverse Southern USA itineraries. Operating from “Fort Swanson” in Osby, they control 75% of the Sweden-to-USA market, offering direct and agency-based bookings. Swanson’s collaboration with Travel South includes new itineraries, digital campaigns, and exclusive experiences like the “Racing in the American South” package. Their extensive Southern content, expertise, and innovative marketing ensure Swedish travelers experience the South’s unique culture and hospitality.

T.R.U.E. America creates diverse, curated tours across the Southern USA, featuring 14 itineraries that showcase the region’s cultural richness and natural beauty. Their promotional efforts include destination pages, trade fair displays, and collaborative campaigns with Travel South states. A 60% increase in bookings reflects the success of their strategic partnerships and engaging travel offerings. TRUE America continues to elevate the South’s appeal, connecting German travelers with its vibrant communities and scenic landscapes.

Travel USA, a new online and wholesale platform in New Zealand, connects travelers with immersive Southern USA experiences. Partnering with Travel South and Rhythms of the South, their offerings include itineraries across Alabama, Kentucky, Louisiana, Tennessee, and Virginia, with more destinations under development. Their collaboration with Urbanaut’s Atlanta Bright IPA campaign highlights their creative marketing approach. Travel USA combines innovation with a focus on Southern charm, ensuring unforgettable adventures for New Zealand travelers.

Rep. Firm of the Year

Tennessee Department of Tourist Development (STATE)

VP of Tourism Sales, Lafayette Convention & Visitor Commission (CITY)

US Civil Rights Trail Ambassador