Arkansas Global Marketing

Arkansas is projected to generate $110 million in international visitor spending from 103,000 visits in 2025, down 4% and 8% respectively from 2024.

Despite overall declines, markets like India, Brazil, and Japan show growth potential, while Canada is expected to see a 19% drop in spending. Arkansas benefits from strong export ties—$7 billion in goods annually—and 5,776 international students.

Its international strategy is reinforced by Travel South USA marketing efforts, access via major gateway airports, and proximity to neighboring Southern states. Key markets include the UK, DACH region, India, and Canada, which drive demand for Arkansas’ natural, cultural, and regional appeal.

May included six media meetings, one new newsletter, and high-value earned media totaling over 103 million impressions. Interest in culinary, cultural, LGBTQ+, and wellness travel is growing, and agent feedback highlights a shift toward affordable, value-driven Southern itineraries.

Ongoing economic concerns, wildfires, and trade tensions challenge sentiment, but TSUSA’s campaigns—such as “Luxury Experiences for Under $100”—are successfully repositioning the South as a compelling, welcoming destination for Canadian travelers.

Trade meetings with partners such as Barrhead Travel, Bon Voyage, and Ocean Holidays advanced itinerary development. A cycling tourism initiative with Markus Stitz is underway, promising strong PR potential. Arkansas also gained exposure through platforms like Hablo and Visit USA. These efforts aim to increase destination visibility, develop compelling travel products, and strengthen industry relationships​.