Schedule of Events

9:00 AM – 11:00 PM

International Buyer Airport Service

Nashville International Airport

12:00 PM – 6:00 PM

Hotel Welcome Desk

Westin Nashville hotel and Omni Nashville hotel

6:00 PM – 7:00 PM

Kentucky Bourbon Reception

HCA Lobby at Country Music Hall of Fame

Invitation Only
Hosted by Kentucky Tourism

7:00 PM – 10:00 PM

Honors Night Celebration

Country Music Hall of Fame

Invitation Only
Presented in Collaboration with Miles Partnership
Singer/Songwriter Jam in the Round Sponsored by Tennessee Dept. of Tourism

8:00 AM – 6:00 PM

International Showcase Registration / Information Desk

1. City Information
2. International Showcase Concierge

8:30 AM – 9:45 AM

Tennessee’s Cup of Ambition Breakfast Briefing (Operator Only)

205, Level 2 – Music City Center

Presented by Tennessee Department of Tourist Development
Tumble out of bed and stumble into Music City Center

9:00 AM – 9:45 AM

Southern Insights and Opportunities on the Global Stage

201, Level 2 – Music City Center

Esra Calvert Consulting, Tourism Economics, and the Global Network

9:50 AM – 11:20 AM

Around the Global Network in 90 min

201, Level 2 – Music City Center

11:30 AM – 12:15 PM

Building Competitive Advantage in a Brutal Market

201, Level 2 – Music City Center

Adam Schwab – Luxury Escapes

12:00 PM – 6:00 PM

Marketplace Booth set-up

Exhibit Hall B, Level 3 – Music City Center

Supplier and Travel Service Provider

12:30 PM – 2:00 PM

Champion Destinations Global Leadership Lunch

205, Level 2 – Music City Center

Champion City CEOs Only
Powered by Brand USA

2:30 PM – 5:00 PM

TSUSA Board of Directors Meeting

Board Room A, Level 1M – Music City Center

9:00 AM – 4:00 PM

Nashville City Tour Options for Tour Operators/RTO’s/Media

Nashville

#1 Mother Church to the Opry Stage
#2 Music City Icons
#3 Nashville Rhythm
#4 Nashville Culinary Adventure
#5 Whiskey, BBQ & Music City Legends
#6 Nashville Refined
#7 Songs & Sounds of Nashville
#8 Many Colors of Music City
#9 Soul of Music City
#10 Tennessee Whiskey Trail

7:00 PM – 10:00 PM

Raise em’ Up! Opening Night Celebration

Nelson’s Green Brier Distillery

Hosted by Nashville CVC
Shuttles depart at 6:45 PM

8:00 AM – 5:00 PM

International Showcase Registration / Information Desk Open

1. Rhythms of the South Recharge Station
2. City Information
3. International Showcase Concierge

9:00 AM – 10:15 AM

A Mississippi Music Masterclass with Charlie Worsham

Karl Dean Ballroom, Level 4 – Music City Center

Opening Breakfast Hosted by Visit Mississippi

10:30 AM – 12:15 PM

Marketplace Session #1

Exhibit Hall B, Level 3 – Music City Center

12:30 PM – 1:45 PM

Rhythms of the South Luncheon (feat. Niko Moon)

Karl Dean Ballroom, Level 4 – Music City Center

Hosted by Rhythms of the South: Atlanta, Nashville & New Orleans
Experience the rhythm connecting three of the South’s most distinctive and soulful cities: Atlanta, Nashville and New Orleans. From Atlanta’s influential music scene to Nashville’s legendary songwriting and the soulful traditions of New Orleans, each city brings its own unmistakable sound, flavor and creative spirit. The luncheon comes to life with a special performance by country singer-songwriter Niko Moon, known for his feel-good, genre-blending sound and triple-platinum hit “GOOD TIME.” Enjoy Southern food, live music and a taste of three cities that have helped shape American music and culture.

2:00 PM – 5:00 PM

Marketplace Session #2

Exhibit Hall B, Level 3 – Music City Center

Sponsored afternoon break by Discover South Carolina

7:00 PM – 10:00 PM

Taste of Nashville

Nashville

Open evening to explore Nashville
Click title for the Nashville dining guide.

8:00 AM – 5:00 PM

International Showcase Registration / Information Desk

1. Rhythms of the South Recharge Station
2. International Showcase Concierge

8:15 AM – 9:15 AM

A Taste of Virginia Breakfast

Karl Dean Ballroom, Level 4 – Music City Center

Hosted by Virginia Tourism & Partners

9:30 AM – 12:15 PM

Marketplace Session #3

Exhibit Hall B, Level 3 – Music City Center

12:30 PM – 1:45 PM

Luncheon

Karl Dean Ballroom, Level 4 – Music City Center

Hosted by Sweet Home Alabama

1:45 PM – 5:00 PM

Exclusive Journalist Tour

Nashville Area

Journalists Only

2:00 PM – 5:00 PM

Marketplace Session #4

Exhibit Hall B, Level 3 – Music City Center

Sponsored afternoon break by Explore Louisiana

7:00 PM – 10:00 PM

Tennessee Made. Legendary Always. Honky Tonk All Night. – Final Night Party

Category 10

Final Night Reception Hosted by – Tennessee Dept of Tourist Development
Shuttles depart at 6:45 PM
Channel your favorite Tennessee Legend and dress the part for an iconic honky-tonk party at Category 10!

5:00 AM – 12:00 PM

International Buyer Airport Shuttle Service

Leaving on the hour.

9:00 AM

TSUSA Super FAM Departures