Benelux Inbound Tourism Snapshot - Growth Market

The USA is the #1 long haul destination for the Benelux market; 3 out of every 100 citizens visit the USA. In the Benelux region, traveling is not only a passion for a lot of inhabitants, but vacation is considered a right rather than a privilege. 81% of the population go on vacation at least once a year. In Belgium, The Netherlands and Luxembourg, employed staff receives “vacation money,” some 8% of their annual gross income between May 1 and June 30 to subsidize summer holidays. Additionally, everyone receives 25 vacation days and an average of 9 Bank Holidays per year. Average amount of days spent on an intercontinental vacation is 18 days.



Target Travel Marketing  

Target Travel Marketing is a full-service destination marketing and public relations company with headquarters based in the Netherlands and a subsidiary in Belgium. With over 25 years of experience in the Belgian, Dutch and Luxembourg markets, Managing Director Arjan Helle and his team of multi-lingual market experts assist destinations in the creation and/or implementation of sales, marketing and public relations efforts directed to this vital overseas market.

Target Travel Marketing
Bisonspoor 7006A
3605 LW Maarssen
T: +31 30 69 11654
[email protected]

Hanny Fluit, General Manager/PR & Media - [email protected]
Lisa Feenstra, Account Marketing -  [email protected]



Visits to the Travel South USA region 2010 - 2020(f)




Travel South USA has a year-round investment in travel trade strategies along with earned, owned and paid media to amplify our efforts in-market. We commission research along with monthly trend reports and a comprehensive tour operator analysis that is provided to state tourism offices participating in the Global Partner Program. Travel trade strategies include sales missions, trade shows, workshops/regional training road shows, cooperative event marketing with Brand USA and recruitment of top-notch tour operators to the Travel South USA International Showcase & Super FAM Tours. Earned, owned, and paid media strategies and tactics include hosting visiting journalists, FAM Tours, social media campaigns, and cooperative advertising efforts B2C.