Brazil Global Reps

Trade & Media Engagement

Trade activity centered on strengthening partnerships with leading tour operators and agencies, with an emphasis on multi-state itinerary development, customized training programs, and long-term cooperation. Engagement with both mainstream and luxury-focused agencies helped broaden audience reach while reinforcing the South’s appeal across multiple travel segments.

Media outreach delivered steady coverage and high visibility, supported by press releases, newsletters, and an updated coverage book highlighting strong returns.

Market Trends & Travel Demand

Brazil continues to be one of the strongest inbound markets to the U.S., with Florida serving as a primary gateway and base for broader regional travel. Interest in premium, tailor-made experiences is growing, alongside demand for education-driven itineraries and themed travel linked to major global events such as the FIFA World Cup.

Technology and AI are increasingly influencing trip planning, reinforcing the need for clear storytelling and itinerary inspiration.

Key Takeaways & Next Steps

• Expand trade training programs to deepen destination knowledge
• Support multi-state itinerary development and themed travel concepts
• Strengthen luxury and premium positioning for high-value travelers
• Leverage major events to drive awareness and long-term demand
• Maintain consistent media and newsletter outreach to sustain visibility

Media outreach leverages Brazilian travel journalists, influencers, and lifestyle outlets through press trips, cultural events, and ongoing PR. Digital content in Portuguese spotlights music, gastronomy, road trips, and Southern hospitality, amplified via social media and email campaigns.

Brazil is the top long-haul market for the U.S., bolstered by reduced visa wait times and strong travel intent. While economic pressures persist, the forecast for U.S.-bound travel is positive, with opportunities to grow market share through emotional storytelling, value-driven offers, and immersive experiences. KPIs focus on trade training reach, product inclusions, earned media output, and engagement growth.