China Market Overview

China’s outbound travel market has seen strong growth, particularly among Millennials and Gen Z, who prioritize unique, immersive experiences over shopping. Digital platforms like WeChat and travel review sites play a key role in shaping travel decisions, and language barriers are less of an issue as more travelers are English-speaking. Post-pandemic, outbound travel is recovering, with a focus on safety, flexibility, and sustainability. Family and multi-generational travel are also on the rise, while luxury and customized itineraries remain in high demand. This shift reflects a growing desire for personalized, meaningful travel experiences and eco-friendly options.

In-Market Representatives

East West Marketing Corporation
Room 1513, Xinhua Science and Technology Mansion
No. 8 Tuofangying South Rd
Chaoyang District, Beijing 100016

Daniel Shen, Chairman & Founder – [email protected]
Denny Xia, Executive VP – [email protected]
Ivan Deng, Digital Marketing Manager – [email protected]

Marketing & Sales Activities

Travel South USA actively promotes the region through strategic initiatives designed to engage international markets. This includes posting thematic content on the Travel South WeChat Official Channel to strengthen our digital presence in China.

Additionally, we host China Inbound receptive operators at the International Showcase, fostering valuable connections and partnerships. These efforts reflect our ongoing commitment to enhancing international visitation and positioning the South as a top-tier global destination.

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