Global Network

Global Partner Program

Expanding the South’s Reach—Together

Global markets reward scale. Collaboration makes it possible.

When states and destination partners work together, Travel South USA amplifies impact—delivering stronger storytelling, broader reach, and more efficient use of marketing investment across international markets.

What is the Global Partner Program?

The Travel South USA Global Partner Program (GPP) is a collaborative, cost-sharing model designed to expand the South’s global presence and increase share of voice in key international markets.

Through shared investment, participating partners gain year-round, in-market representation across priority regions—without the need for individual contracts or standalone infrastructure.

The program serves as the foundation of Travel South USA’s global footprint, supporting integrated marketing, trade, and public relations efforts in:

  • Canada
  • Europe
  • Latin America
  • Asia
  • Oceania

How the Program Works

The Global Partner Program is designed to be simple, scalable, and impactful:

1. Select Your Markets
Partners subscribe to priority international markets aligned with their goals.

2. Leverage In-Market Expertise
Travel South USA provides dedicated, on-the-ground representation in each region.

3. Participate in Integrated Programming
Partners are included in coordinated trade, media, and marketing initiatives throughout the year.

As a participating partner, you are:

  • Integrated into all applicable programming
  • Featured in marketing, trade, and PR efforts
  • Represented by in-country experts advocating for your destination

Global Foundation & Core Initiatives

All partners benefit from Travel South USA’s core global efforts, including:

  • Global research and market intelligence
  • Industry communications and updates
  • Travel South International Showcase and FAM tours
  • Global Week, including:
    • Media Marketplace
    • Press trips
    • Global Innovation Challenge

    These initiatives create a strong foundation for international visibility and engagement.

    What Partners Receive

    The Global Partner Program delivers comprehensive, year-round support across every stage of the international sales and marketing funnel.

    In-Market Representation & Strategy

    • Full-time, in-market representation
    • Monthly reporting and market intelligence
    • Ongoing research, product, and trend analysis
    • In-country brand management across platforms

    Trade & Sales Development

    • Travel trade meetings and sales calls
    • Trade shows, missions, and training workshops
    • Product development and itinerary integration
    • Appointment coordination at IPW

    Public Relations & Media

    • Media outreach, press releases, and journalist engagement
    • Influencer collaboration and earned media opportunities
    • Press trip development and execution
    • Monthly trade and media newsletters

    Marketing & Content

    • Social media engagement in-market (including Meta platforms)
    • Inclusion in regional campaigns and storytelling initiatives
    • Website and association listings

    Additional Support

    • Coordination of co-op opportunities
    • Limited storage and fulfillment services
    • Custom, out-of-scope projects as requested

    Benefits for State Tourism Offices

    The Global Partner Program provides a highly efficient way to maintain a consistent international presence while maximizing return on investment.

    State partners benefit from:

    • Cost-efficient global representation through shared investment
    • Always-on, in-market expertise across priority regions
    • Increased share of voice through regional collaboration
    • Established trade and media relationships built over time
    • Consistent brand presence across global channels
    • Actionable market intelligence to inform strategy
    • Alignment with Brand USA to expand reach and reduce duplication
    • Measurable results across trade development, PR, and consumer campaigns

    Benefits for City & Destination Partners

    City and destination partners gain immediate access to international markets through Travel South USA’s established global network—accelerating awareness, distribution, and demand.

    Destination partners benefit from:

    • Direct access to international tour operators, media, and airline partners
    • Participation in global trade training, sales calls, and product development
    • Visibility in market-specific campaigns and itineraries
    • Opportunities for PR, influencer, and earned media exposure
    • Representation at international trade shows, roadshows, and missions
    • Stronger positioning through regional and thematic storytelling
    • Expanded global reach through coordinated, year-round activity

    Global Impact. Smarter Investment.

    The Global Partner Program enables partners to achieve more—together.

    By combining resources, Travel South USA delivers a sustained international presence that drives awareness, builds demand, and converts interest into visitation. Partners benefit from a trusted extension of their team operating on the ground in key markets—ensuring efforts are focused where they matter most: high-impact marketing and measurable results.

    Get Involved

    Join Travel South USA’s Global Partner Program and expand your reach in international markets.

    Contact us to learn more about participation, markets, and opportunities.