Italy Market Overview
Italy Inbound Tourism Snapshot
The Italian market has long-term potential and high spend per visitor, and the U.S. remains the #1 long-haul travel destination for Italians. The Italian travel industry landscape is mainly dominated by small-to-medium companies. A significant number of them are family-owned and run, even if Covid-19 caused a slight reduction in the number of agencies, and above all greater tendency to the development and concentration of networks.
There are approximately 80 tour operator companies that feature U.S. products and 6,000 travel agencies/retailers based in Italy.
The Southern U.S. remains very popular for Italian tour operators looking to create product and market aggressively to their customer base of well-heeled travelers.
Italy Landscape Report
Travel South USA will continue to invest in the Italian market focusing on travel trade strategies along with earned, owned and paid media to amplify our efforts in-market, including travel trade workshops/training regional road shows, recruitment of tour operators buyers to International Showcase, social media campaigns, cooperative event marketing with Brand USA and cooperative advertising efforts.
There are approximately 80 tour operator companies that feature U.S. products and 6,000 travel agencies/retailers based in Italy.
The Southern U.S. remains very popular for Italian tour operators looking to create product and market aggressively to their customer base of well-heeled travelers.
IN MARKET REPRESENTATIVES
Interface Tourism
Via Carducci 38
20123 Milan, Italy
Marcella Re, Manager - [email protected]
RESEARCH
Italy Landscape Report
PUBLIC RELATIONS
MARKETING & SALES ACTIVITIES
Travel South USA will continue to invest in the Italian market focusing on travel trade strategies along with earned, owned and paid media to amplify our efforts in-market, including travel trade workshops/training regional road shows, recruitment of tour operators buyers to International Showcase, social media campaigns, cooperative event marketing with Brand USA and cooperative advertising efforts.
Alabama
Sales Kit
View a complete Alabama Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
Arkansas
Sales Kit
View a complete Arkansas Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
Louisiana
Sales Kit
View a complete Lousiana Office of Tourism Sales Kit including multi-language profile sheets, facts sheets, and collateral.
Mississippi
Sales Kit
View a complete Mississippi Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
North Carolina
Sales Kit
View a complete North Carolina Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
South Carolina
Sales Kit
View a complete South Carolina Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.
Tennessee
Sales Kit
View a complete Tennessee Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.