Italy Market Overview

Italy Inbound Tourism Snapshot - Growth Market

The Italian market has long-term potential and high spend per visitor, and the U.S. remains the #1 long-haul travel destination for Italians. The Italian travel industry landscape is mainly dominated by small-to-medium companies. A significant number of them are family-owned and run. Very often they focus on consumers in a specific geographic region and, in some cases, are market leaders on a global scale. There are approximately 80 tour operator companies that feature U.S. products and 6,000 travel agencies/retailers based in Italy.

The Southern U.S. remains very popular for Italian tour operators looking to create product and market aggressively to their customer base of well-heeled travelers


Interface Tourism Italy
Via Carducci, 36
20123 Milan, Italy 

Marcella Re, Manager - [email protected]



Visits to the Travel South USA region 2010 - 2020(f)


Travel South USA will continue to invest in the Italian market focusing on travel trade strategies along with earned, owned and paid media to amplify our efforts in-market, including travel trade workshops/training regional road shows, recruitment of tour operators buyers to International Showcase, social media campaigns, cooperative event marketing with Brand USA and cooperative advertising efforts.