We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

TravelSouthUSA.com

The Official Regional Destination Marketing Organization of the Southern USA

  • International Showcase
    • Schedule of Events
    • Suppliers
    • International Buyers
    • U.S. Receptive Operators
    • International Journalists
    • Travel Service Providers
    • Kansas City Tours
    • Super Fam Tours
    • Hotel Information
    • International Showcase Sponsors
    • International Showcase Policies
    • FAQs
    • Hosted Buyer Program
  • Global Week
  • Global Partner Program
    • Australia
    • Benelux
    • Brazil
    • Canada
    • France
    • Italy
    • Nordic Union
  • Global Resources
    • Travel Professional
    • Media
    • Co-ops
    • Travel South USA Campaigns
  • Ambassador Program
    • Global Champion Destinations
  • Events
    • Current Events
    • Past Events
  • About Us
    • Travel South USA Board
    • Our Staff
    • Our Members
    • State Tourism Resources
    • Brand Standards Toolkit
    • History of Travel South USA
    • FAQs About the South
    • Connect With Us
  • Australia
  • Benelux
  • Brazil
  • Canada
  • France
  • Italy
  • Nordic Union

Italy Market Overview

The Italian market has long-term potential and high spend per visitor, and the U.S. remains the #1 long-haul travel destination for Italians. The Italian travel industry landscape is very fragmented with a high number of tour operators small – medium size.

There are approximately 80 tour operator companies that feature U.S. products, 40 of them featuring itineraries in the South of USA as well, and 6,500 travel agencies, more and more grouped in networks, but with high margin of independency in contract and daily management.

US is the main intercontinental trip for self-drivers, with a strong market of passionate organizing their own trips by themselves. A good number of them are repeaters, researching for different destinations and story angles for their trip.

IN MARKET REPRESENTATIVES

Interface TourismVia Giosuè Carducci,
38, 20123 Milano MI, Italy
www.interfacetourism.it

Marcella Re, Account Director, marcella.re@interfacetourism.com

Serena Calabrese, Account Executive, serena.calabrese@interfacetourism.com

Gaia Consonni, Account Executive, gaia.consonni@interfacetourism.com

PUBLIC RELATIONS

GPP  Italy Coverage – FY 23/24

MARKETING & SALES ACTIVITIES

Travel South USA will continue to invest in the Italian market focusing on travel trade strategies along with earned, owned and paid media to amplify our efforts in-market, including travel trade workshops/training regional road shows, recruitment of tour operators buyers to International Showcase, social media campaigns, cooperative event marketing with Brand USA and cooperative advertising efforts.

Italy Newsletters

View

Alabama

Sales Kit

View a complete Alabama Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.

View Sales Kit

Arkansas

Sales Kit

View a complete Arkansas Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.

View Sales Kit

Louisiana

Sales Kit

View a complete Lousiana Office of Tourism Sales Kit including multi-language profile sheets, facts sheets, and collateral.

View Sales Kit

Mississippi

Sales Kit

View a complete Mississippi Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.

View Sales Kit

North Carolina

Sales Kit

View a complete North Carolina Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.

View Sales Kit

South Carolina

Sales Kit

View a complete South Carolina Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.

View Sales Kit

Tennessee

Sales Kit

View a complete Tennessee Tourism Office Sales Kit including multi-language profile sheets, facts sheets, and collateral.

View Sales Kit
  • Global Partner Program Overview
  • Australia
  • Benelux
  • Brazil
  • Canada
  • France
  • Nordic fishing houses on a river with a mountain in the background Nordic Union
Travel South USA Footer Logo

info@travelsouthusa.com

Tel: 404.231.1790 Fax: 404.231.2364

3500 Piedmont Rd. NE, Suite 775
Atlanta, GA 30305

TravelSouthUSA.com

  • Instagram
  • Facebook
  • YouTube

In Partnership with

Visit the USA

U.S. Travel

Miles Partnership

Tourism Economics
Rhythms of the South

Delta Air Lines
Visit the USA
U.S. Travel
Miles Partnership
Tourism Economics
Rhythms of the South
Delta Air Lines
  • Privacy Policy
  • UGC Agreement
  • Site Map

©2025 Travel South USA. All rights reserved.