Let's Go There Campaign

The Let's Go There campaign launched September 8, 2020 with three workstreams, paid media, earned media, and owned media/travel trade. Let’s Go There, Together continued. November 16 - December 31, which carries on messaging to promote  family travel and giving the gift of travel (for those who are ready).

Travel South USA with support of Miles Partnership created two series of tiles featuring a destination from each state.  We used these assets in our owned channels, website, social.and newsletter. These beautiful pictures have also been used by our Global Partners and international tour operators.