Nordic Union Market Overview

Nordic Union Inbound Tourism Snapshot

The USA remains the top long haul destination for Scandinavians and retaining is seventh ranking as most popular overall. Thailand, the other key long haul destination has slipped to 12th from 10th.

Living in more northerly latitudes, Scandinavians love the sun and 25% of them cite this as their main reason for an overseas vacation. Culture, music sport or an event trip is cited by 19% of overseas travellers and 7% for ‘active trips’ (hike, golf, bike etc.).

Nordic travelers have a large amount of vacation time (6 weeks paid, 11 National Holidays) and like to take a longer (than average European) vacations.  They have significant disposable income with an average almost reaching $60,000 per year.

In Market Representatives

Five Marketing Solutions Ltd
11a Barton Crescent
East Grinstead, West Sussex
RH19 4NR, UK
Peter Hannaford, Director of Trade & PR – [email protected]


Nordic Union

Global Visits to the Travel South USA region 2010 - 2020(f)


Marketing & Sales Activities

Travel South USA has a year-round investment in travel trade strategies along with earned, owned and paid media to amplify our efforts in-market. We commission research along with monthly trend reports and a comprehensive tour operator analysis that is provided to state tourism offices participating in the Global Partner Program. Travel trade strategies include sales missions, trade shows, workshops/regional training road shows, cooperative event marketing with Brand USA and recruitment of top-notch tour operators to the Travel South USA International Showcase & Super FAM Tours. Earned, owned, and paid media strategies and tactics include hosting visiting journalists, FAM Tours, social media campaigns, and cooperative advertising efforts B2C.