Nordic Union Market Overview

The Nordic economies have caught up with their pre-pandemic level, and are steaming ahead, with projected GDP growth 3.4% in 2022, fuelled by the removal of COVID-19-related restrictions and a continued rebound of consumption before easing to 1.6% in 2023. Demand is supported by falling unemployment and rising employment and wages. Pre-pandemic visitation to the USA from the Nordic region was around 1.4 million on a population of 33 million. Scandinavia has a vibrant air transport market with SAS, Norwegian, Icelandair and an array of start-ups entering the market in 2022. Air capacity, lagging GDP recovery, is expected to rebound quickly in 2022 and 2023.

In Market Representatives

Five Marketing Solutions Ltd
11a Barton Crescent
East Grinstead, West Sussex
RH19 4NR, UK

Peter Hannaford, Director of Trade & PR - Five Marketing Solutions, [email protected]
Christina Holm Hansen, Travel PR, Social & Content Director - Related, [email protected]

Research

Nordic Union Landscape Report

Marketing & Sales Activities

Travel South USA has a year-round investment in travel trade strategies along with earned, owned and paid media to amplify our efforts in-market. We commission research along with monthly trend reports and a comprehensive tour operator analysis that is provided to state tourism offices participating in the Global Partner Program. Travel trade strategies include sales missions, trade shows, workshops/regional training road shows, cooperative event marketing with Brand USA and recruitment of top-notch tour operators to the Travel South USA International Showcase & Super FAM Tours. Earned, owned and paid media strategies and tactics include hosting visiting journalists, FAM Tours, social media campaigns, and cooperative advertising efforts.