Travel South USA Global Media Marketplace
Travel South Global Media Marketplace & FAMs
Media FAMs April 22-27, 2026
Mobile, Alabama April 27-30, 2026
The Travel South Global Media Marketplace is an exclusive, invitation-only event that connects top international journalists, influencers, and content creators with tourism leaders from all 12 Southern U.S. states. Designed to foster meaningful relationships and high-impact storytelling, the event features one-on-one appointments, collaborative networking, and curated media programming. A hallmark of the experience is the bespoke media familiarization (FAM) tours, which immerse global media in authentic, compelling travel experiences across the South—from vibrant cities to cultural corridors and scenic byways. These tours are customized to align with each participant’s editorial interests and uncover fresh story angles.
The event also celebrates excellence in travel journalism through the Travel South Media Ambassador Awards, presented by Miles Partnership, recognizing international media professionals who elevate the South’s global visibility through outstanding coverage. Altogether, the Marketplace is a catalyst for international earned media, driving awareness, visitation, and appreciation for the diverse destinations that define the American South.
Travel South Global Media Marketplace 2026 will take place in Mobile, Alabama. Set amid the bayous of Mobile Bay in southern Alabama, Mobile was founded in 1702. In the centuries that followed, its character was gradually shaped by French, Spanish and African influences, many of which are still visible across the city today.
Mobile is nearly 325 years old, older than the State of Alabama. Its downtown entertainment district follows old Mobile’s north-south, east-west streets like lattice work. Whether you take a right or left at the next intersection could determine which delicious dish or hearty plate you enjoy!
Registration opens October 2025.