Travel South USA Global Week
Thank you, Louisville!
At Travel South Global Week 2025 in Louisville, Kentucky, industry leaders came together to tackle the complexities of protecting and expanding international marketing and sales budgets. Over the course of three dynamic days, CEOs, Marketing Directors, Public Relations Practitioners, Sales Managers, and Research Teams worked toward a shared goal: increasing international visitor volume and spending across the South. The event featured three high-impact Master Class Keynotes on Insights & Research, Marketing & Storytelling, and Third-party Sales and Channel Management, alongside breakout panels on source market analysis and co-op promotion strategies. Attendees engaged in targeted Media Marketplace appointments with vetted journalists from Canada, Europe, Latin America, and Australia/New Zealand—amplifying the South’s authentic experiences to global audiences. Complemented by warm hospitality, live music, rich cultural experiences, and regional cuisine, the week marked a powerful step forward in elevating the South’s global tourism presence.