Travel South USA Global Week

Navigating the complexities of protecting and expanding international marketing and sales budgets is no easy feat. You need to forecast trends accurately, make smart decisions with limited resources, and seize global opportunities. All this while boosting consumer awareness, supporting trade activities, and maximizing earned media to achieve a singular goal: increasing international visitor volume and spending.

Are you ready to capture a larger share of the high-value global traveler market? Don’t miss Travel South Global Week 2025 in Louisville, Kentucky.

Join CEOs, Marketing Directors, Public Relations Practitioners, Sales Managers, and Research Teams for a transformative three-day event focused on achieving $10B in visitor spending in the South. Kicking off on Tuesday, April 1, the event will feature three Master Class Keynotes by global experts covering Insights & Research, Marketing & Storytelling, and Third-party Sales and Channel Management. Attendees can also participate in breakout panels on source market analysis and co-op promotion opportunities. These sessions will equip you with the tools to effectively leverage resources and grow market share in mature and emerging international markets.

Take advantage of the Media Marketplace on Wednesday with one-on-one appointments with prequalified and vetted journalists from Canada, Europe, Latin America, and Australia/New Zealand. These journalists eagerly share the South’s authentic local experiences with their audiences.

And of course, enjoy the vibrant hospitality and networking events that celebrate the extraordinary food, music, and history of Southern culture.

Join us at Travel South Global Week 2025 and be part of the effort to elevate the South’s international appeal and visitor spending.

REGISTRATION NOW OPEN