2027 Canadian “Welcome All Y’all”

One Region. Infinite Possibilities.

Toronto, Ontario
March 31 – April 4, 2027

Bring the brand to life and grow your fan base.

Travel South USA is bringing the South to Toronto for a focused Media Mission & Consumer Show designed to generate meaningful media coverage, build relationships with influential journalists and content creators, and introduce Canadian consumers to the people, places, flavors, and experiences that make the South unique.

The mission will connect partners with targeted journalists and food influencers through curated media experiences, while participation in the T.O. Food & Drink Fest provides an opportunity to bring the Travel South USA brand directly to thousands of consumers.

Why Participate?

  • Connect with Canadian Media: Build relationships with targeted journalists, content creators, and food influencers interested in Southern travel and culinary stories.
  • Bring Southern Stories to Life: Engage media through curated experiences designed to showcase the region in an immersive and memorable way.
  • Reach Canadian Consumers: Take part in the T.O. Food & Drink Fest, reaching approximately 16,200 attendees, primarily professionals ages 19–49 from Toronto and the Greater Toronto Area.
  • Create Future Coverage: Develop relationships and story opportunities that can generate ongoing destination awareness in the Canadian market.
  • Grow Your Fan Base: Introduce new audiences to the destinations, experiences, and personalities that set the South apart.

Event Schedule

Dates: March 31 – April 4, 2027
Location: Toronto, Ontario

Target Market

Canada

Key Highlights

  • Dedicated media mission
  • Curated Southern media experiences
  • Engagement with journalists and food influencers
  • T.O. Food & Drink Fest consumer activation
  • Approximately 16,200 consumer show attendees

Focus Areas

  • Destination storytelling and media pitching
  • Culinary and cultural travel experiences
  • Journalist and content creator relationship building
  • Consumer engagement and brand awareness
  • Future press and content opportunities

Who Should Plan to Participate

  • State tourism office global marketing and PR directors, including representative firms
  • City DMOs
  • Tourism partners interested in growing Canadian media exposure

Participation Cost & Registration

Partner Cost: $4,795
Second Person, Same Organization: $2,500

Media Mission Only