2027 German “Welcome All Y’all”

One Region. Infinite Possibilities.

Germany
January 18 – 22, 2027

Build relationships, develop product, and grow the South’s presence in Germany.

Travel South USA is taking One Region. Infinite Possibilities. on the road in Germany for a focused week of trade and media engagement. The mission will connect Southern destinations directly with leading tour operators, product managers, sales teams, and travel media across several key German markets.

From sales training and product development discussions to one-on-one industry meetings and media engagement, the mission is designed to strengthen existing relationships, create new partnerships, and expand opportunities for Southern travel experiences in Germany.

Why Participate?

  • Meet Key Travel Trade Partners: Connect with leading German tour operators, product managers, and sales teams.
  • Develop New Product: Discuss opportunities to introduce and expand Southern itineraries and experiences in the German market.
  • Strengthen Industry Relationships: Meet directly with partners including DERTOUR, America Unlimited, TUI, CRD, CANUSA, and other relevant tour operators.
  • Engage German Media: Connect with key German travel and U.S.-focused media through dedicated media programming.
  • Expand Your Market Presence: Build awareness and create opportunities that support visitation and long-term growth from Germany.

Event Schedule

Dates: January 18 – 22, 2027
Locations: Frankfurt, Leipzig/Dresden, Hanover Area, Hamburg and additional media markets

Target Market

Germany

Key Highlights

  • Frankfurt: DERTOUR sales training and meetings with tour operators from the Frankfurt/Cologne area
  • Leipzig/Dresden: Meetings with tour operators from Eastern Germany, including Fairflight and Eberhardt Travel
  • Hanover Area: Meetings with America Unlimited and TUI, including product management and sales training, plus Die Reisebotschafter
  • Hamburg: Meetings with CRD and an evening event with CANUSA
  • Media: Hamburg media event with key German travel and U.S.-focused media

Focus Areas

  • Product development and commercial partnerships
  • Tour operator and product manager meetings
  • Sales training
  • Destination storytelling and media pitching
  • Trade and media relationship building

Who Should Plan to Participate

  • State tourism office global marketing, sales and PR directors, including representative firms
  • City DMOs
  • Tourism partners interested in growing German trade and media opportunities

Participation Cost & Registration

Partner Cost: $4,795
Second Person, Same Organization: $2,500

Trade & Media Mission