Canada Market Overview

Canada Inbound Tourism Snapshot - Growth Market

Canada and the United States (U.S.) enjoy a unique relationship. The Canada-United States partnership is forged by shared geography, similar values, common interests, deep personal connections and powerful, multi-layered economic ties. A secure and efficient flow of goods and people across the border are vital to both countries’ economic competitiveness and prosperity.

Over 85% of the Canadian population lives within 150 miles of the U.S. border. As such, millions of Canadians have a strong emotional connection with the U.S.. On November 8, 2021 the U.S. allowed fully vaccinated foreign nationals to cross the land borders from Canada for nonessential purposes. Due to easing of restrictions for fully vaccinated residents, the number of Canadians flying back from the U.S. rose approximately 4.5 times since the start of the pandemic. Snowbirds and Millennials will be leading the way back to travel’s recovery. The Canadian Snowbird Association estimates that around 30 per cent of its more than 110,000 members will head to the United States Sunbelt this winter. As well, with children between five and 11 becoming eligible to be vaccinated against COVID-19, some families are looking toward their first spring vacation in two years. Travel agents expect more direct flights to sunny destinations south of the border will be added in 2022.

In-Market Representatives

Reach Global
370 King St West, Suite 452 Box 39
Toronto, ON, M5V 1J9

Charmaine Singh, CEO - [email protected]
Katie Dublin, Account Manager – [email protected]
Ashton Andino, Public Relations & Marketing Director - [email protected]

Research

Canada New Landscape Report

Public Relations

GPP Canada Coverage - FY 21/22

Marketing & Sales Activities

Travel South USA has a year-round investment in travel trade strategies along with earned, owned and paid media to amplify our efforts in-market. We commission monthly trend and activity reports along with a comprehensive tour operator analysis that is provided to state tourism offices participating in the Global Partner Program via Boarpaq.

Travel trade strategies include high-touch, in-depth activities highlighting the diversity and accessibility of travel to and within the Southern region. Along with sales missions, trade shows, workshops/regional training road shows, cooperative event marketing with Brand USA and recruitment of top-notch tour operators to the Travel South USA International Showcase & Super FAM Tours. We look to increase trade co-op reach and engagements and further develop product with key wholesale and retail partners in FY 2019/20.

Earned, owned and paid media strategies and tactics include hosting visiting journalists, FAM tours, social media campaigns and cooperative advertising efforts B2C. In FY 2019/20 we will focus on pitching and promoting “off the beaten path” destinations to create awareness and further expand already known multistate itineraries.