Canada Market Overview
Canada Inbound Tourism Snapshot – Growth Market
The close socio-cultural and economic ties between Canada and the United States are reflected in shared values, diverse traditions, and a deeply connected economy. The smooth flow of people and goods across the border is critical to the prosperity and competitiveness of both nations.
Canada’s stable economy and strong currency support a robust travel market, with cross-border trips to the U.S. consistently among the most popular international journeys. Air connectivity continues to expand, with new routes strengthening links between Canadian hubs and destinations worldwide.
Canadian travel to the U.S. has rebounded strongly, often surpassing pre-pandemic levels in key segments. Millions of Canadians take overnight trips across the border each year, with air travel playing a particularly important role in driving growth. Seasonal peaks, such as summer, highlight the demand for both leisure and business travel between the two countries.
Several travel trends are shaping Canadian outbound behavior, including:
- Bucket List Travel – travelers seeking once-in-a-lifetime experiences.
- Pet-Friendly Travel – more Canadians bringing pets along on trips.
- Culture Seekers – interest in discovering diverse and lesser-known destinations.
- Sustainability-Centric Travel – growing demand for environmentally responsible choices.
- Social Media-Driven Travel – destinations chosen for their appeal in the digital space.
These trends highlight a Canadian traveler who values meaningful, memorable, and often shareable experiences, with the U.S. remaining a top choice for a wide variety of journeys.
In-Market Representatives
Reach Global
370 King St West, Suite 452, Box 39
Toronto, ON, M5V 1J9
Charmaine Singh, President & CEO, [email protected]
Karly Melo, Marketing & Public Relations Director, [email protected]
Public Relations
GPP Canada Coverage – FY 25/26
Marketing & Sales Activities
Travel South USA’s consumer-led strategy continues to evolve, with a focus on expanding opportunities from Canada through innovative initiatives. Key priorities include growing partnerships, increasing marketing efforts, and enhancing online content targeting Canadian consumers.
Core objectives include introducing and promoting the Tourism Exchange USA distribution platform, strengthening recruitment efforts, hosting operators at the International Showcase, and collaborating with journalists through the Global Media Marketplace. Sales and media outreach, which began in Ontario and Quebec, will continue to expand regionally as air access grows, ensuring broader visibility and deeper engagement with Canadian travelers.
