TravelWeek Canada
Travel South USA & TravelWeek Group of Canada partnered to deliver a 10-month integrated marketing campaign to the Canadian travel trade through dynamic multiple media channels. In addition to dedicated state newsletters, the campaign also included Facebook & Twitter social media posts. The campaign will run through August 2022.
The objectives of the campaign included:
- Provide brand awareness across multiple channels
- Outreach inclusion of Francophone market segment
- Increase share of voice during a re-start booking period
- High visibility through content and ad displays
Kentucky, Missouri, North Carolina & West Virginia coming soon.