Global Director of Destination Development & Marketing
Hotelbeds

Joe Sheller is the Founder and Global Director of Hotelbeds Destination Development & Marketing.  Hotelbeds is a part of HBX Group which is the industry leader in B2B travel technology and distribution (4 Billion searches daily) .  Joe and his team partner with 130 + DMO’s around the world to help them engage and educate the travel trade, driving awareness and producing incremental high value leisure tourist.  All partnerships are data driven with a heavy focus on ROI and reporting. Hotelbeds Destination Development and Marketing has grown +80% YOY in the last 5 years and has achieved a 93% client retention rate. Having the ability to direct contract hotels, activities, transfers, and rental cars in a destination allows Hotelbeds to produce real time reporting so DMOs can see the direct tangible impact of campaigns.