Principal
Suncoast Global Strategy, LLC

For over 25 years, Malcolm Smith has been a driving force in the travel industry, spearheading revenue-generating initiatives for the likes of U.S. Travel Association, Kimpton Hotels & Restaurants, and Travel Texas. This wealth of experience culminated in the 2024 launch of Suncoast Global Strategy, a consultancy dedicated to empowering travel brands with laser-focused solutions that deliver real results.

Suncoast Global goes beyond consulting, becoming a true growth partner for its clients. Through impactful consulting, international insights, and operational efficiency expertise, Sun Coast helps trade associations, DMOs, and live events thrive.

Malcolm’s expertise speaks for itself. He doubled IPW revenues, secured premier sponsorships and partnerships for U.S. Travel, and boosted sales through strategic reorganization of hospitality sales teams. An industry leader, he served on prestigious boards including International Inbound Travel Association, HSMAI, and Greater Seattle Business Association. He is also the recipient of the Stanley J. Fisher Award for Travel Professional of the Year.

Malcolm graduated with a Bachelor of Business Administration in Marketing from Texas Tech University and then went on to earn an MA in International Relations from St. Mary’s University, in San Antonio.