Taste the South
Travel South USA along with 9 partner states collaborated with National Geographic Traveller for a 6-month integrated culinary-centric campaign.
Included in the campaign was:
- Content articles on the National Geographic Traveller website
- 10-page print version combining all web articles appearing in National Geographic Traveller
- 15-page cover story feature of the southern culinary scene in National Geographic Traveller Food summer edition
- Social promotion for all states’ participation in the festival
- 3-double page ads in National Geographic Traveller Magazine, The Guardian, and The Evening Standard
- Press engagements with the 9 culinary ambassadors
- Newsletter coverage to 40K+ subscribers
- Wrapped electric taxis promoting each of the 9 participating states that will circulate in London for a month.
- VIP dinner for Trade and Media
- Primer sponsorship at the National Geographic Traveller (UK) Food Festival
