The British Isles Market Overview
The United Kingdom and Ireland’s outbound travel market has shown consistent growth in recent years, with a strong interest in exploring the Southern U.S. UK and Irish travelers are increasingly seeking authentic, immersive experiences rather than just traditional sightseeing or shopping. This shift in travel behavior is driven by a desire to experience Southern culture, history, and cuisine, which has led to an increased demand for customized itineraries and off-the-beaten-path destinations. Digital platforms play a significant role in shaping their travel decisions, with many travelers using social media and online reviews to plan their trips. Additionally, there is a growing preference for more flexible and independent travel, with UK and Irish tourists seeking experiences that cater to a range of interests, from outdoor adventures to culinary tours. As a result, the Southern U.S. is becoming an increasingly popular destination, offering a combination of rich heritage, natural beauty, and unique local experiences that align with these travelers’ evolving preferences.
In-Market Representatives
Travel and Tourism Marketing (TTM) Ltd.
32 Scotts Road,
Bromley, Kent BR1 3QD
+ 44 (0)7795088414
Neil Tagliavini Jones, Owner / Chief Account & Marketing Officer – [email protected]
Ruban Communications
126 Wish Hill
Willington, East Sussex BN2 09HL
Mathura Premaruban, Principle – [email protected]
Marketing & Sales Activities
Travel South USA enhances its presence in the UK and Ireland through a series of strategic initiatives aimed at boosting regional engagement. This includes developing integrated B2B2C campaigns in collaboration with major media outlets and large-scale tour operators in the UK, while also investing in targeted campaigns on Travel South’s owned media channels, such as Facebook and Instagram. Additionally, we host select UK and Ireland tour operators at the International Showcase, facilitating key industry connections and partnerships. We also invite UK and Ireland travel media to the Global Week Media Marketplace, providing opportunities to strengthen media relationships and promote the South as a premier destination. These efforts reflect our ongoing commitment to increasing international visitation and positioning the South as a leading destination for travelers from the UK and Ireland.